Posts about Advertiser associations

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  1.    In the spotlight: Danish Association of Advertisers’ Holger Wilcks

    In the spotlight: Danish Association of Advertisers’ Holger Wilcks

    Meet Holger Wilcks, CEO of Dansk Annoncørforening

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  2.    Call for submissions: WFA President’s Awards 2020

    Call for submissions: WFA President’s Awards 2020

    The annual awards look to recognise association-led industry initiatives which have helped advance the marketer’s agenda at…

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  3.    France sets standard for measuring marketing effectiveness

    France sets standard for measuring marketing effectiveness

    Union des marques launches platform for measuring marcomms effectiveness

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  4.    Colombia’s bid for self-regulation given the thumbs-up
    Self-regulation

    Colombia’s bid for self-regulation given the thumbs-up

    ANDA Colombia’s ‘Autocontrol’ Commission approved by industry and government

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  5.    Norway exposes buzzwords that should buzz off

    Norway exposes buzzwords that should buzz off

    Norwegian marketers reveal the buzzwords that bombarded them in 2019

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  6.    Personalisation is U.S. marketing word of the year

    Personalisation is U.S. marketing word of the year

    Prominent runner-up’s included ‘equality’, ‘inclusion’, ‘data’, and…

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  7.    Brazil mobilises marketers to transform organisational cultures

    Brazil mobilises marketers to transform organisational cultures

    ABA releases report to help advertising adapt to a world in flux

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  8.    Pakistan reflects on a great year and looks to the future

    Pakistan reflects on a great year and looks to the future

    Pakistan Advertisers Society holds Executive Council elections

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  9.    In the spotlight: ABA Brazil’s Sandra Martinelli

    In the spotlight: ABA Brazil’s Sandra Martinelli

    Meet Sandra Martinelli, Executive President of the Brazilian…

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  10.    Unstereotype Alliance launches in Turkey
    Gender & diversity

    Unstereotype Alliance launches in Turkey

    Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone

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  11.    German report causes a buzz on purpose
    Brand purpose

    German report causes a buzz on purpose

    OWM warns marketers that supporting a social purpose is essential for survival

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  12.    The UK launches cross-media measurement programme
    Audience measurementMedia measurement

    The UK launches cross-media measurement programme

    ISBA puts Cross Media Research Group principles to the test

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