Posts about Advertiser associations

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  1.    In the spotlight: Marketing Association of South Africa’s Brian Yuyi

    In the spotlight: Marketing Association of South Africa’s Brian Yuyi

    Meet Brian Yuyi, CEO of MASA

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  2.    National associations mobilise to support media outlets

    National associations mobilise to support media outlets

    How governments and national industry associations are taking a number of actions to ease the economic impact of COVID-19 on the…

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  3.    Danish association to close operations at the end of 2020

    Danish association to close operations at the end of 2020

    The decision was made following an assessment of the association’s revenue base amid the Covid-19 pandemic

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  4.    Swedish advertisers publish new guidance for marketing effectiveness
    Marketing effectiveness

    Swedish advertisers publish new guidance for marketing effectiveness

    Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue

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  5.    U.S. ad industry calls for immediate action on diversity and inclusion
    Gender & diversity

    U.S. ad industry calls for immediate action on diversity and inclusion

    ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism

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  6.    Unstereotype Alliance launches in Japan
    Gender & diversity

    Unstereotype Alliance launches in Japan

    Founding members are Japan Advertisers Association (JAA) and Nikkei

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  7.    UK ad industry unveils new inclusion group and hub
    Gender & diversity

    UK ad industry unveils new inclusion group and hub

    ISBA, Advertising Association and IPA launch resource hub for diversity and inclusion initiatives

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  8.    ISBA investigates the UK’s programmatic supply chain
    Programmatic

    ISBA investigates the UK’s programmatic supply chain

    UK advertiser association publishes study on transparency in programmatic advertising

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  9.    Swedish ad industry join forces to develop standards for media buying
    Audience measurementMedia measurement

    Swedish ad industry join forces to develop standards for media buying

    Swedish advertisers join agencies and media owners for cross-media measurement initiative

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  10.    National associations see significant budget cuts among advertisers, but slight optimism looming

    National associations see significant budget cuts among advertisers, but slight optimism looming

    Associations in Belgium, Bolivia, Denmark, France, Norway, Portugal, Spain and Sweden survey COVID-19’s impact on their…

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  11.    Estonian association welcomes new CEO

    Estonian association welcomes new CEO

    Liis Tippel is the new CEO of TULI

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  12.    Conference in the Cloud: China advertisers discuss planning for the future

    Conference in the Cloud: China advertisers discuss planning for the future

    China advertiser association organises international CMO Summit as part of China Brand Day

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