Posts about Advertiser associations

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  1.    Brazil: 2017 will be the year for marketing to transform

    Brazil: 2017 will be the year for marketing to transform

    ABA Brazil CEO shares what's on the association's agenda for 2017

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  2.    Germany: Focus on the 'hybrid consumer'

    Germany: Focus on the 'hybrid consumer'

    OWM Germany holds 21st OWM symposium

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  3. In the spotlight: Rodrigo Cordón and AAG Guatemala

    Interview with AAG Guatemala president

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  4.    Spain sees increase in advertising investment

    Spain sees increase in advertising investment

    AEA Spain publishes findings of latest marketing study

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  5.    Canadians forecast 2017 marketing trends

    Canadians forecast 2017 marketing trends

    ACA Canada asks experts to predict this year's marketing trends

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  6.    British association welcomes new Director-General

    British association welcomes new Director-General

    Phil Smith is the new Director-General of ISBA UK

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  7.    Belgium names advertiser of the year

    Belgium names advertiser of the year

    UBA Belgium holds annual Christmas lunch

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  8.    Norway ranks most effective advertisers

    Norway ranks most effective advertisers

    ANFO Norway holds annual marketing effectiveness competition and awards

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  9.    Advertising delivers powerful economic benefits across the EU
    Value of advertising

    Advertising delivers powerful economic benefits across the EU

    New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment…

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  10.    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
    Digital policySelf-regulation

    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising

    Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands. …

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  11. Value of advertisingData-driven marketing

    5 marketing predictions for 2017

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

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  12. 5 public affairs predictions for 2017

    What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.

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