Posts about Advertiser associations

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  1.    ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”

    ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”

    Phil Smith shares key insights on leading a successful national association after eight years as ISBA Director General

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  2.    ANA’s 2024 programmatic benchmark study: progress but challenges remain
    Media transparencyProgrammatic

    ANA’s 2024 programmatic benchmark study: progress but challenges remain

    Study results reveal improvements in programmatic ad efficiency and transparency, but highlights the ongoing challenge of ensuring…

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  3.    APAN brings Effie Awards to Portugal
    Marketing effectiveness

    APAN brings Effie Awards to Portugal

    APAN's annual effectiveness awards will be, starting this year, organised under the Effie umbrella

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  4.    German association publishes annual trend barometer

    German association publishes annual trend barometer

    Advertisers anticipate growth in 2025 amid economic challenges

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  5.    Australian association launches new environmental claims code
    Self-regulation

    Australian association launches new environmental claims code

    From 1 March, Australian advertisers will have to back up environmental claims with clear evidence

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  6.    In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska

    In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska

    Meet Elzbieta Gorajewska, managing director of POR, as the association celebrates its first anniversary

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  7.    How are national associations empowering advertisers through AI?
    AI

    How are national associations empowering advertisers through AI?

    Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption

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  8.    ANA to hold Global Day of Learning

    ANA to hold Global Day of Learning

    May 31 online event will focus on brand experience and media innovation, accessible to anyone in the industry at no cost

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  9.    Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership

    Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership

    New association heads for DAOM (Denmark), IMA (Israel) and APAN (Portugal), while MSK (Kenya) elects new chairperson

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  10.    UK ad industry unveils results of All In Census 2023
    Diversity & Inclusion

    UK ad industry unveils results of All In Census 2023

    The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce

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  11.    Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication

    Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication

    New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…

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  12.    National industry associations from 25 countries gather in Istanbul
    Brand safetyBrand safetyMedia measurementDiversity & Inclusion

    National industry associations from 25 countries gather in Istanbul

    WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…

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