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Digital policyAd blocking
Webinar: Better Ads Standards
Presentation on the Coalition for Better Ads, the Better Ads Standards and how national associations are integrating the standards…
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WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa
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Declaración para una Publicidad Progresiva
La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la…
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium unveils Digital Ad Trust label
New initiative certifies websites that commit to responsible advertising practices
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Norway forms influencer marketing self-regulatory group
New committee will focus on addressing body image issues by enforcing guidelines for advertisers and influencers
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Data & analytics
Blockchain can create more efficiency and transparency in digital marketing, according to German study
New OWM study emphasises need for industry-wide stakeholder involvement
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Agency evaluation & performanceAgency managementAgency review & pitching
Italy launches manual for tenders and client-agency relationships
UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships
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InfluencersInfluencers
The Netherlands publishes influencer marketing guide and checklist
New white paper produced by bvA’s taskforce on influencer marketing
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Creativity
Better marketing takes centre stage in Finland
MRKTNG Day 2019 conference puts focus on how marketing can be a force for good
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Advertising Council in Turkey launched
Council holds first meeting in Ankara
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In the spotlight: MAZ Zimbabwe’s Gillian Rusike
Meet Gillian Rusike, Founder & Executive Secretary of the Marketers Association of Zimbabwe (MAZ)
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In the spotlight: UBA Belgium’s Chris Van Roey
Meet Chris Van Roey, President of the Belgian Advertiser Association (UBA)