Posts about Agency management

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1. 
   Benchmarks & surveys

   7 June 2017
   Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

   Survey on Social Media & Social Content Management 2017

   WFA

    WFA member survey. For additional details, please log in.

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2. 
   Benchmarks & surveys

   24 May 2017
   Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement

   Benchmark on recommended influencer agencies

   WFA

   WFA member benchmark. For additional details, please log in.

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3. Press releases

   19 April 2017
   Agency management

   Clients make progress on integration but agencies point up familiar failings

   WFA

   Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a…

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4. 
   Opinions

   11 April 2017
   Agency management

   How does your agency rate your brief?

   Rob Dreblow

   One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their…

   Read more about "How does your agency rate your brief?"
5. 
   Benchmarks & surveys

   27 February 2017
   ChannelsAgency managementAgency review & pitching

   Benchmark on recommended etail content agencies

   WFA

    WFA member benchmark. For additional details, please log in.

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6. 
   Benchmarks & surveysReports & whitepapers

   15 February 2017
   Agency managementIntegrated marketing

   Survey on Briefing for integrated communications (2017)

   WFA, The Observatory

   WFA member survey. For additional details, please log in.

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7. 
   Videos & webinars

   3 February 2017
   Agency management

   Webinar: Accelerating your startup programme

   WFA, Nestle

   In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up…

   Read more about "Webinar: Accelerating your startup programme"
8. 
   Benchmarks & surveys

   1 February 2017
   Agency evaluation & performanceAgency managementMarketing procurement

   Marketing Procurement Maturity Assessment 2017

   WFA

    WFA member survey. For additional details, please log in.

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9. 
   Videos & webinars

   27 January 2017
   Agency management

   Webinar: The integrated agency of the future

   WFA, Flock, McDonald's

   Webinar with Flock Associates & McDonald’s on their project to create an “agency of the future”: a customized,…

   Read more about "Webinar: The integrated agency of the future"
10. 
    Benchmarks & surveys

    26 January 2017
    Agency managementAgency review & pitching

    Benchmark on Digital & Social Agency Recommendations in the UK

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"
11. 
    Benchmarks & surveys

    1 January 2017
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Survey results on Agency evaluation

    WFA, Decideware

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"
12. 
    Opinions

    8 December 2016
    Agency management

    The odd couple

    Rob Dreblow

    How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in…

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