Posts about Agency management

Related content

  1.    CMO Forum meeting overview (June 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (June 2020)

    Overview of the CMO Forum held remotely on June 3, 2020.

    Read more about "CMO Forum meeting overview (June 2020)"
  2.    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
    Agency evaluation & performanceAgency managementMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…

    Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"
  3.    Client-agency performance evaluations: the agency view
    Agency evaluation & performanceAgency managementMarketing procurement

    Client-agency performance evaluations: the agency view

    This survey examined client-agency performance evaluation programs from the perspective of the agency side.

    Read more about "Client-agency performance evaluations: the agency view"
  4.    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Agency evaluation & performanceAgency managementAgency remuneration & contractsOrganisation & structure

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…

    Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"
  5.    Sourcing Forum meeting overview (May 2020)
    Agency managementMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (May 2020)

    Overview of the Sourcing Forum held remotely on May 7th, 2020.

    Read more about "Sourcing Forum meeting overview (May 2020)"
  6.    Benchmark: Recommended global social media agencies
    Agency managementInfluencersIntegrated marketingOrganisation & structure

    Benchmark: Recommended global social media agencies

    This WFA benchmark gathered recommendations for global social media agencies.

    Read more about "Benchmark: Recommended global social media agencies"
  7.    CMO Forum meeting overview (April 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (April 2020)

    Overview of the CMO Forum held remotely on April 30, 2020.

    Read more about "CMO Forum meeting overview (April 2020)"
  8.    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
    Agency managementMarketing procurementOrganisation & structure

    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)

    This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…

    Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"
  9.    Value at the time of the virus
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitching

    Value at the time of the virus

    Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…

    Read more about "Value at the time of the virus"
  10.    Survey: Global Category Management - Displays & Point-of-Sale
    Agency managementProductionMarketing procurement

    Survey: Global Category Management - Displays & Point-of-Sale

    WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

    Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
  11.    Benchmark: Innovation Funds
    Agency managementProductionMarketing procurement

    Benchmark: Innovation Funds

    This WFA member benchmark covers how members are managing funding for innovation.

    Read more about "Benchmark: Innovation Funds"
  12.    How a good scope of work program can benefit an organisation
    Agency management

    How a good scope of work program can benefit an organisation

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…

    Read more about "How a good scope of work program can benefit an organisation"