Posts about Agency management

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  1.    Sourcing’s diversity power
    Gender & diversityAgency management

    Sourcing’s diversity power

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

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  2.    Spotlight: Global Production - 2020 and beyond
    Agency managementProductionMarketing procurement

    Spotlight: Global Production - 2020 and beyond

    As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…

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  3.    Spotlight: Global Trends in Creative In-Housing
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Global Trends in Creative In-Housing

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

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  4.    Benchmark: Global Category Management - Artwork & pre-press Packaging design
    Agency managementProductionMarketing procurement

    Benchmark: Global Category Management - Artwork & pre-press Packaging design

    This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).

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  5.    Global Trends in Creative In-Housing
    Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure

    Global Trends in Creative In-Housing

    This study focuses on WFA members’ creative in-house agencies.

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  6.    CMO Forum meeting overview (July 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (July 2020)

    Overview of the CMO Forum held remotely on July 16, 2020.

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  7.    CMO Forum meeting overview (June 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (June 2020)

    Overview of the CMO Forum held remotely on June 3, 2020.

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  8.    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
    Agency evaluation & performanceAgency managementMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…

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  9.    Client-agency performance evaluations: the agency view
    Agency evaluation & performanceAgency managementMarketing procurement

    Client-agency performance evaluations: the agency view

    This survey examined client-agency performance evaluation programs from the perspective of the agency side.

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  10.    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Agency evaluation & performanceAgency managementAgency remuneration & contractsOrganisation & structure

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…

    Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"
  11.    Sourcing Forum meeting overview (May 2020)
    Agency managementMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (May 2020)

    Overview of the Sourcing Forum held remotely on May 7th, 2020.

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  12.    Benchmark: Recommended global social media agencies
    Agency managementInfluencersIntegrated marketingOrganisation & structure

    Benchmark: Recommended global social media agencies

    This WFA benchmark gathered recommendations for global social media agencies.

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