Posts about Agency management

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  1.    Want to produce great work? Stop treating your advertising agencies like dirt
    Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilities

    Want to produce great work? Stop treating your advertising agencies like dirt

    The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

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  2.    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.
    Agency management

    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.

    Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…

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  3.    Agency Management Forum Overview (December 2021)
    Agency managementIntegrated marketing

    Agency Management Forum Overview (December 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

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  4.    China Media Forum Meeting Overview (Dec 2021)
    Agency evaluation & performanceAgency management

    China Media Forum Meeting Overview (Dec 2021)

    Overview of the Media Forum held on 2 Dec, 2021.

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  5.    Benchmark: Digital in-housing from agency point of view
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA benchmark on In-housing Digital Media, from agencies' point of view

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  6.    Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
    Agency managementAgency remuneration & contracts

    Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions

    WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…

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  7.    Agency Management Forum Overview (September 2021)
    Agency managementIntegrated marketing

    Agency Management Forum Overview (September 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (September 2021)"
  8.    CMO Forum meeting overview (September 2021)
    Agency managementCreativityDigital transformationOrganisation & structure

    CMO Forum meeting overview (September 2021)

    Overview of the CMO Forum held remotely on September 8, 2021.

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  9.    WFA creates three new groups to address key marketer priorities
    Agency managementAgency rostersMarketing capabilities

    WFA creates three new groups to address key marketer priorities

    New Forums will allow for peer-to-peer learning around key areas of concern

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  10.    CMO Forum meeting overview (June 2021)
    Agency managementDigital transformationOrganisation & structure

    CMO Forum meeting overview (June 2021)

    Overview of the CMO Forum held remotely on June 2, 2021.

    Read more about "CMO Forum meeting overview (June 2021)"
  11.    Benchmark: Boutique Creative Agencies in China
    Agency managementMarketing capabilities

    Benchmark: Boutique Creative Agencies in China

    Member benchmark on Boutique Creative Agencies in China

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  12.    Agency Management Forum Overview (May 2021)
    Agency managementIntegrated marketing

    Agency Management Forum Overview (May 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (May 2021)"