Posts about Agency management

Related content

1. 
   Videos & webinars

   30 March 2022
   Agency management

   Spotlight: Designing the right production model for your organisation

   WFA

   As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…

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2. 
   Opinions

   8 March 2022
   Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilities

   Want to produce great work? Stop treating your advertising agencies like dirt

   Arwa Mahdawi

   The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

   Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"
3. 
   Videos & webinars

   23 February 2022
   Agency management

   Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.

   WFA

   Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…

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4. 
   Event reports

   9 February 2022
   Agency managementIntegrated marketing

   Agency Management Forum Overview (December 2021)

   WFA

   Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

   Read more about "Agency Management Forum Overview (December 2021)"
5. 
   Event reports

   2 December 2021
   Agency evaluation & performanceAgency management

   China Media Forum Meeting Overview (Dec 2021)

   WFA

   Overview of the Media Forum held on 2 Dec, 2021.

   Read more about "China Media Forum Meeting Overview (Dec 2021)"
6. 
   Benchmarks & surveys

   22 October 2021
   ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

   Benchmark: Digital in-housing from agency point of view

   WFA

   WFA benchmark on In-housing Digital Media, from agencies' point of view

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7. 
   Benchmarks & surveys

   16 September 2021
   Agency managementAgency remuneration & contracts

   Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions

   WFA

   WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…

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8. 
   Event reports

   14 September 2021
   Agency managementIntegrated marketing

   Agency Management Forum Overview (September 2021)

   WFA

   Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.

   Read more about "Agency Management Forum Overview (September 2021)"
9. 
   Event reports

   8 September 2021
   Agency managementCreativityDigital transformationOrganisation & structure

   CMO Forum meeting overview (September 2021)

   WFA

   Overview of the CMO Forum held remotely on September 8, 2021.

   Read more about "CMO Forum meeting overview (September 2021)"
10. 
    Press releases

    1 July 2021
    Agency managementAgency rostersMarketing capabilities

    WFA creates three new groups to address key marketer priorities

    WFA

    New Forums will allow for peer-to-peer learning around key areas of concern

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11. 
    Event reports

    7 June 2021
    Agency managementDigital transformationOrganisation & structure

    CMO Forum meeting overview (June 2021)

    WFA

    Overview of the CMO Forum held remotely on June 2, 2021.

    Read more about "CMO Forum meeting overview (June 2021)"
12. 
    Benchmarks & surveys

    24 May 2021
    Agency managementMarketing capabilities

    Benchmark: Boutique Creative Agencies in China

    WFA

    Member benchmark on Boutique Creative Agencies in China

    Read more about "Benchmark: Boutique Creative Agencies in China"