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Agency management
4 take-aways on working with start-ups, 6 lessons for big ideas
On 27-28 September, WFA held its 17th annual regional LATAM meeting in Colombia, back to back with “Cartagena Inspira”, Latin…
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Agency managementOrganisation & structure
Survey on Working with adtech and martech startups
The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…
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Agency managementMarketing procurementData & analytics
Benchmark on recommended Customer Data Strategy Consultants
WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Agency managementMarketing procurement
Benchmark on recommended Creative agencies in Middle East
WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…
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Agency managementMarketing procurement
Benchmark on recommended eCommerce partners in Europe
WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on recommended creative agencies and consultancies
An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.
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Agency management
Benchmark on Fashion/beauty agencies in Australia
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Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure
Survey on China agency rosters
Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
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Agency managementMarketing procurement
Survey on Managing PR suppliers
Survey on how members source and manage the public relations category.
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Agency managementMarketing procurement
Benchmark on recommended consultancies for brand architecture development
WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.
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Agency managementMarketing procurement
Benchmark on Recommended Agencies for Social Media Audit in China
WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
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Agency managementDigital transformationData-driven marketing
Report on global media transformation
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…