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Agency managementAgency remuneration & contractsMarketing procurement
Spotlight: The impact of the pandemic on the agency business
Structures, financial and predictions – what WFA members should watch out for.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Webinar: Client-agency performance evaluations: the agency view
One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…
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Agency evaluation & performanceAgency managementMarketing procurement
Client-agency performance evaluations: the agency view
This survey examined client-agency performance evaluation programs from the perspective of the agency side.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Maintaining an appropriate level of governance with agencies
Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…
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Agency evaluation & performanceAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Strategic Design Agencies
This WFA member benchmark examines how members are working with strategic design agencies.
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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Measuring your agency creative effectiveness
This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
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Agency management
How a good scope of work program can benefit an organisation
Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…
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Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure
Benchmark: Shopper Agency recommendations in Western Europe
This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Sourcing Forum meeting overview (November 2019)
Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.
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Agency evaluation & performanceMarketing procurement
Sourcing Forum meeting overview (October 2019)
Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
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Agency managementAgency review & pitching
Benchmark: Event & Experimental Agencies (Australia)
This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.