Posts about Agency performance

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  1.    Benchmark: Measuring your agency creative effectiveness
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark: Measuring your agency creative effectiveness

    This WFA member benchmark covers how 

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  2.    How a good scope of work program can benefit an organisation
    Agency management

    How a good scope of work program can benefit an organisation

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…

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  3.    Benchmark: Shopper Agency recommendations in Western Europe
    Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure

    Benchmark: Shopper Agency recommendations in Western Europe

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
  4.    Sourcing Forum meeting overview (October 2019)
    Marketing procurement

    Sourcing Forum meeting overview (October 2019)

    Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

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  5.    Event & Experimental Agencies (Australia)
    Agency managementAgency review & pitching

    Event & Experimental Agencies (Australia)

       

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  6.    Effective Agency Management
    Agency managementAgency remuneration & contractsOrganisation & structure

    Effective Agency Management

       

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  7.    Naming Agency recommendations
    Agency managementAgency review & pitchingDigital transformationMarketing operations

    Naming Agency recommendations

    WFA member benchmark

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  8.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementAgency rostersMarketing operationsOrganisation & structure

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

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  9.    Advertising production payment guidelines
    Agency managementAgency remuneration & contractsProduction

    Advertising production payment guidelines

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…

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  10.    Benchmark: Media SLAs & transparency
    Agency remuneration & contractsMarketing procurement

    Benchmark: Media SLAs & transparency

    This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…

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  11.    The hidden gem: How clients benefit from long-term partnerships
    Agency managementMarketing operationsMarketing procurement

    The hidden gem: How clients benefit from long-term partnerships

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

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  12.    Recommended global production/implementation agency
    Agency review & pitchingAgency rostersIntegrated marketingOrganisation & structure

    Recommended global production/implementation agency

      WFA member bechmark. For additional details, please log in.

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