Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Measuring your agency creative effectiveness
This WFA member benchmark covers how
How a good scope of work program can benefit an organisation
Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…
Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure
Benchmark: Shopper Agency recommendations in Western Europe
This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
Sourcing Forum meeting overview (October 2019)
Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
Agency managementAgency review & pitching
Event & Experimental Agencies (Australia)
Agency managementAgency remuneration & contractsOrganisation & structure
Effective Agency Management
Agency managementAgency review & pitchingDigital transformationMarketing operations
Naming Agency recommendations
WFA member benchmark
Agency managementAgency rostersMarketing operationsOrganisation & structure
Survey on Global Agency Relations Management: roles & responsibilities
WFA member survey. For more details, please log in.
Agency managementAgency remuneration & contractsProduction
Advertising production payment guidelines
This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…
Agency remuneration & contractsMarketing procurement
Benchmark: Media SLAs & transparency
This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…
Agency managementMarketing operationsMarketing procurement
The hidden gem: How clients benefit from long-term partnerships
Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…
Agency review & pitchingAgency rostersIntegrated marketingOrganisation & structure
Recommended global production/implementation agency
WFA member bechmark. For additional details, please log in.