Related content
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersThe Future of Media Agency Models: Change is Coming
Read more about "The Future of Media Agency Models: Change is Coming"A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
-
Agency managementMarketing capabilitiesBenchmark: Boutique Creative Agencies in China
Read more about "Benchmark: Boutique Creative Agencies in China"Member benchmark on Boutique Creative Agencies in China
-
Agency managementMarketing capabilitiesBenchmark: Creative Agencies in Japan with TVCM capabilities
Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"Member benchmark on Creative Agencies in Japan with TVCM capabilities
-
Agency managementMarketing procurementBusiness Intelligence / Data analytics for a strong agency management program
Read more about "Business Intelligence / Data analytics for a strong agency management program"An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…
-
Agency managementAgency remuneration & contractsMarketing procurementSpotlight: The impact of the pandemic on the agency business
Read more about "Spotlight: The impact of the pandemic on the agency business"Structures, financial and predictions – what WFA members should watch out for.
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementWebinar: Client-agency performance evaluations: the agency view
Read more about "Webinar: Client-agency performance evaluations: the agency view"One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…
-
Agency evaluation & performanceAgency managementMarketing procurement
Client-agency performance evaluations: the agency view
Read more about "Client-agency performance evaluations: the agency view"This survey examined client-agency performance evaluation programs from the perspective of the agency side.
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementMaintaining an appropriate level of governance with agencies
Read more about "Maintaining an appropriate level of governance with agencies"Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…
-
Agency evaluation & performanceAgency review & pitchingAgency rostersCreativityBenchmark: Creative agencies in EMEA and APAC
Read more about "Benchmark: Creative agencies in EMEA and APAC"This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
-
Agency evaluation & performanceAgency review & pitchingMarketing procurementBenchmark: Strategic Design Agencies
Read more about "Benchmark: Strategic Design Agencies"This WFA member benchmark examines how members are working with strategic design agencies.
-
Agency evaluation & performanceAgency review & pitchingMarketing procurementBenchmark: Measuring your agency creative effectiveness
Read more about "Benchmark: Measuring your agency creative effectiveness"This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
-
Agency managementAgency review & pitchingHow a good scope of work program can benefit an organisation
Read more about "How a good scope of work program can benefit an organisation"Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…