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Spotlight: The impact of the pandemic on the agency business
Structures, financial and predictions – what WFA members should watch out for.
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Webinar: Client-agency performance evaluations: the agency view
One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…
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Client-agency performance evaluations: the agency view
This survey examined client-agency performance evaluation programs from the perspective of the agency side.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Maintaining an appropriate level of governance with agencies
Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…
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Agency evaluation & performanceAgency review & pitchingAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
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Agency evaluation & performanceAgency review & pitchingMarketing procurement
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Agency evaluation & performanceAgency review & pitchingMarketing procurement
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This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
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Agency managementAgency review & pitching
How a good scope of work program can benefit an organisation
Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…
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Benchmark: Shopper Agency recommendations in Western Europe
This WFA member benchmark covers recommendations for shopper agencies in Western Europe.