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Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
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This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.
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Survey on Global Agency Relations Management: roles & responsibilities
WFA member survey. For more details, please log in.
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Agency managementAgency remuneration & contractsProduction
Advertising production payment guidelines
This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…
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Agency remuneration & contractsMarketing procurement
Benchmark: Media SLAs & transparency
This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…
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Agency managementMarketing operationsMarketing procurement
The hidden gem: How clients benefit from long-term partnerships
Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…
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ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure
Sourcing Forum meeting overview (June 2019)
Overview of the Sourcing Forum held on June 26th, 2019 in New York.
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Agency review & pitchingIntegrated marketing
Recommended global production/implementation agency
WFA member bechmark. For additional details, please log in.
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Agency managementOrganisation & structure
WFA Forum (May 2019, Japan)
Overview of the WFA Forum held on May 29th, 2019 in Tokyo
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Agency evaluation & performanceAgency managementMarketing procurement
Benchmark: 3rd-party consultant to manage the Client-Agency relationship
WFA member bechmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingMarketing procurement
Global Content Production Ecosystem 2018
WFA member bechmark. For additional details, please log in.