Posts about Agency performance

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  1. Global Content Production Ecosystem 2018
    Benchmarks & surveys
    9 May 2019
    Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement

    Global Content Production Ecosystem 2018

    WFA, APR

    WFA member bechmark. For additional details, please log in.

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  2. Sourcing Forum meeting overview (March 2019)
    Event reports
    23 April 2019
    Marketing procurement

    Sourcing Forum meeting overview (March 2019)

    WFA

    Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.

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  3. Benchmark on sourcing post-production
    Benchmarks & surveys
    9 April 2019
    Agency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing post-production

    WFA

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  4. Benchmark on Supplier Relationship Management (SRM) models
    Benchmarks & surveys
    8 April 2019
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Supplier Relationship Management (SRM) models

    WFA

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  5. 7 in 10 clients: changing remuneration models will improve relations with agencies
    Press releasesReports & whitepapers
    31 January 2019
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    WFA

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

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  6. Benchmark on Engaging with local freelancers in Europe
    Benchmarks & surveys
    14 December 2018
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

    WFA

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

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  7. Survey on Performance Marketing
    Benchmarks & surveys
    3 December 2018
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness

    Survey on Performance Marketing

    WFA

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

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  8. Data Driven Marketing 2018 survey results
    Benchmarks & surveys
    12 November 2018
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  9. Agency Fee Decision Tree, an easier way to choose the right fee model
    Reports & whitepapers
    18 October 2018
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structure

    Agency Fee Decision Tree, an easier way to choose the right fee model

    trinity P3

    The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…

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  10. Benchmark on payment terms regulations for marketing products and services
    Benchmarks & surveys
    12 October 2018
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on payment terms regulations for marketing products and services

    WFA

     WFA member benchmark. For additional details, please log in.

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  11. Survey on content production-data and benchmarking
    Benchmarks & surveys
    14 August 2018
    Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

    Survey on content production-data and benchmarking

    WFA, APR

    WFA member survey. For additional details, please log in.

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  12. Benchmark on sourcing talent
    Benchmarks & surveys
    14 July 2018
    Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing talent

    WFA

      WFA member benchmark. For additional details, please log in.

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