Posts about Agency performance

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  1.    Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
    Agency managementAgency remuneration & contracts

    Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)

    El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…

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  2.    Survey on Influencer Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

    Survey on Influencer Marketing

    WFA member survey. For additional details, please log in.

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  3.    Global Media Charter
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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  4.    Tutorial Key Performance Indicator
    Agency evaluation & performanceConsumer insightData & analytics

    Tutorial Key Performance Indicator

    Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

    Read more about "Tutorial Key Performance Indicator"
  5.    Survey on The Future of Agency Rosters
    Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Survey on The Future of Agency Rosters

       

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  6.    Benchmark on Ecommerce capabilities
    ChannelsAgency managementAgency review & pitchingeCommerceMarketing capabilities

    Benchmark on Ecommerce capabilities

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ecommerce capabilities"
  7.    Benchmark: Sourcing production consultants
    Agency managementProduction

    Benchmark: Sourcing production consultants

    This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…

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  8.    Mergers & Acquisitions 2017
    Agency managementOrganisation & structure

    Mergers & Acquisitions 2017

    This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…

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  9.    Survey on Global internal media structure & organisation
    Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

    Survey on Global internal media structure & organisation

     WFA member survey. For additional details, please log in.

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  10.    Webinar: Agency evaluations
    Agency evaluation & performance

    Webinar: Agency evaluations

    In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and…

    Read more about "Webinar: Agency evaluations"
  11.    Marketing Procurement Category Tree
    Agency managementAgency rostersMarketing procurementOrganisation & structure

    Marketing Procurement Category Tree

    WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Category Tree"
  12.    Choosing a Digital Asset Management (DAM) System
    Agency review & pitchingMarketing procurementData & analytics

    Choosing a Digital Asset Management (DAM) System

    WFA member survey. For additional details, please log in.

    Read more about "Choosing a Digital Asset Management (DAM) System"