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Agency managementAgency remuneration & contracts
Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations
Survey on Influencer Marketing
WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Agency evaluation & performanceConsumer insightData & analytics
Tutorial Key Performance Indicator
Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …
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Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Survey on The Future of Agency Rosters
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ChannelsAgency managementAgency review & pitchingeCommerceMarketing capabilities
Benchmark on Ecommerce capabilities
WFA member benchmark. For additional details, please log in.
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Agency managementProduction
Benchmark: Sourcing production consultants
This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…
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Agency managementOrganisation & structure
Mergers & Acquisitions 2017
This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…
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Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure
Survey on Global internal media structure & organisation
WFA member survey. For additional details, please log in.
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Agency evaluation & performance
Webinar: Agency evaluations
In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and…
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Agency managementAgency rostersMarketing procurementOrganisation & structure
Marketing Procurement Category Tree
WFA member survey. For additional details, please log in.
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Agency review & pitchingMarketing procurementData & analytics
Choosing a Digital Asset Management (DAM) System
WFA member survey. For additional details, please log in.