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WFA member survey. For additional details, please log in.
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Agency review & pitchingMarketing procurement
Survey results on sourcing experiential and marketing materials
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Agency managementAgency review & pitchingData & analyticsData-driven marketing
Benchmark on recommended Digital Analytics Agencies
WFA member benchmark. For additional details, please log in.
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Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing
Benchmark on Suppliers of research-based copy-testing of digital ads
WFA member benchmark. For additional details, please log in.
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Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey results: Paying for 3rd party verification
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Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure
Survey on Social Media & Social Content Management 2017
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Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement
Benchmark on Integrated Production
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Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement
Benchmark on recommended influencer agencies
WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Best practice: global media transparency & contracts (2017)
Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…
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ChannelsAgency managementAgency review & pitching
Benchmark on recommended etail content agencies
WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementMarketing procurement
Marketing Procurement Maturity Assessment 2017
WFA member survey. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Survey results on Agency evaluation
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