Agency managementMarketing procurementMarketing technologyMarketing technology
Benchmark on working with digital asset management suppliers
Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
Agency evaluation & performanceAgency remuneration & contracts
Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.
Agency managementAgency review & pitchingMarketing procurement
Survey on sourcing PR
Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…