Posts about Agency review & pitching

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  1.    Sourcing Forum meeting overview (October 2020)
    Agency review & pitchingMarketing procurement

    Sourcing Forum meeting overview (October 2020)

    Overview of the Sourcing Forum held remotely on October 15, 2020.

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  2.    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…

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  3.    Sourcing Forum meeting overview (May 2020)
    Agency managementAgency review & pitchingMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (May 2020)

    Overview of the Sourcing Forum held remotely on May 7th, 2020.

    Read more about "Sourcing Forum meeting overview (May 2020)"
  4.    Benchmark: Media Buying In South Korea
    Agency evaluation & performanceAgency remuneration & contractsAgency review & pitchingMarketing procurement

    Benchmark: Media Buying In South Korea

    WFA member benchmark on Media Buying In South Korea

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  5.    WFA announces changes to global leadership team
    Agency review & pitching

    WFA announces changes to global leadership team

    New appointments to Executive Committee from Just Eat, Pernod Ricard, Sanofi and TATA

    Unilever’s David Porter and…

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  6.    Value at the time of the virus
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitching

    Value at the time of the virus

    Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…

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  7.    Benchmark: Creative agencies in EMEA and APAC
    Agency evaluation & performanceAgency review & pitchingAgency rostersCreativity

    Benchmark: Creative agencies in EMEA and APAC

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

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  8.    Benchmark: Strategic Design Agencies
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark: Strategic Design Agencies

    This WFA member benchmark examines how members are working with strategic design agencies.

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  9.    Benchmark: Measuring your agency creative effectiveness
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark: Measuring your agency creative effectiveness

    This WFA member benchmark covers best practices for evaluating agency creative effectiveness.

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  10.    How a good scope of work program can benefit an organisation
    Agency managementAgency review & pitching

    How a good scope of work program can benefit an organisation

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…

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  11.    Long-term agency partnership is better than short-term fling
    Agency managementAgency review & pitching

    Long-term agency partnership is better than short-term fling

    Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…

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  12.    True partnership requires a change of approach from advertisers and agencies
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    True partnership requires a change of approach from advertisers and agencies

    Long-term relationships require fair balance between scope and budget

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