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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Audience measurementOrganisation & structureMedia transformationData-driven marketing
Media Forum Meeting Overview (June 2018, Barcelona)
Overview of the Media Forum held in July 2018 in Barcelona.
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Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey results: Paying for 3rd party verification
WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics
Survey on Media Governance and Guardianship
WFA member survey. For additional details, please log in.
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Audience measurement
Webinar: Cross Device Measurement
Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…
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Audience measurementConsumer insightData & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
WFA member benchmark. For additional details, please log in.
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Audience measurement
Benchmark on Average video view figures
WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
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Audience measurementData & analyticsData-driven marketing
Survey results on Managing ad testing
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
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Ad fraud & verificationAudience measurementData-driven marketing
Survey on digital attribution modelling
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.