Posts about Audience measurement

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  1.    The UK launches cross-media measurement programme
    Audience measurementMedia measurement

    The UK launches cross-media measurement programme

    ISBA puts Cross Media Research Group principles to the test

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  2.    Global advertisers launch drive to establish cross-media measurement principles
    Audience measurementMedia measurement

    Global advertisers launch drive to establish cross-media measurement principles

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…

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  3.    A campaign for better measurement
    Audience measurement

    A campaign for better measurement

    Global brands are calling for a cross media measurement model. Matt Green explains why.

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  4.    APAC Programmatic Maturity Report 2018
    Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

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  5.    Global Media Charter
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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  6.    Media Forum Meeting Overview (June 2018, Barcelona)
    Audience measurementOrganisation & structureMedia transformationData-driven marketing

    Media Forum Meeting Overview (June 2018, Barcelona)

     Overview of the Media Forum held in July 2018 in Barcelona.

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  7.    Global viewability benchmarks 2017
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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  8.    Survey on Global Ad Viewability & Ad Fraud levels
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

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  9.    European Viewability Measurement Principles
    Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

    European Viewability Measurement Principles

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

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  10.    Survey results: Paying for 3rd party verification
    Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey results: Paying for 3rd party verification

     WFA member survey. For additional details, please log in.

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  11.    Survey on Media Governance and Guardianship
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  12.    Webinar: Cross Device Measurement
    Audience measurement

    Webinar: Cross Device Measurement

    Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…

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