Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   16 November 2022
   Marketing procurement

   Benchmark: Supplier Relationship Management (SRM) programs

   WFA

   WFA member benchmark on Supplier Relationship Management (SRM) programs.

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2. 
   Benchmarks & surveys

   13 November 2022
   Marketing procurement

   Benchmark: Panel service agency(s) fee increases

   WFA

   WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…

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3. 
   Benchmarks & surveys

   11 November 2022
   Marketing capabilities

   Benchmark: Job description for capability role

   WFA

   A benchmark on examples of job descriptions for (junior) marketing capability roles. 

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4. 
   Benchmarks & surveys

   31 October 2022
   Marketing capabilities

   Benchmark: Recommended tools for in-house agency operations

   WFA

   WFA member benchmark on recommended tools/systems/apps to support in-house agency operations. 

   Read more about "Benchmark: Recommended tools for in-house agency operations"
5. 
   Benchmarks & surveys

   27 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Digital production & publishing

   WFA

   This WFA member benchmark examines the category management of digital production & publishing.

   Read more about "Benchmark: Global Category Management – Digital production & publishing"
6. 
   Benchmarks & surveys

   25 October 2022
   Agency evaluation & performanceMarketing procurement

   Benchmark: Market Research & Insights – Recommended agency partners

   WFA

   WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

   Read more about "Benchmark: Market Research & Insights – Recommended agency partners"
7. 
   Benchmarks & surveys

   25 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Loyalty & Reward

   WFA

   This WFA member benchmark examined the category management of Loyalty & Reward.

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8. 
   Press releasesBenchmarks & surveysReports & whitepapers

   13 October 2022
   Media governance

   Marketing budgets under heavy scrutiny, WFA and Ebiquity research

   WFA

   Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…

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9. 
   Benchmarks & surveys

   11 October 2022
   Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness

   WFA Benchmark Results: Measuring Media Dollars & Performance

   WFA

   A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

   Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"
10. 
    Benchmarks & surveys

    4 October 2022
    Marketing procurement

    Benchmark: Global Category Management – Adaptation & transcreation

    WFA

    This WFA member benchmark examined the category management of adaptation & transcreation

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11. 
    Benchmarks & surveys

    1 October 2022

    Benchmark: UX agencies and partners

    WFA

    This WFA member benchmark lists recommendations of user experience research agency partners.

    Read more about "Benchmark: UX agencies and partners"
12. 
    Benchmarks & surveys

    23 September 2022
    Marketing procurement

    Benchmark: Global Category Management – POS & displays

    WFA

    This WFA member benchmark examined the category management of POS & displays.

    Read more about "Benchmark: Global Category Management – POS & displays"