Related content
-
Agency remuneration & contractsMarketing operationsOrganisation & structureSurvey: Covid-19 global response (April 2020)
Read more about "Survey: Covid-19 global response (April 2020)"The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…
-
Marketing operationsLarge multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…
-
Marketing operationsOrganisation & structureGlobal Marketing Operations 2020
Read more about "Global Marketing Operations 2020"This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.
-
Agency managementInfluencersInfluencersIntegrated marketingOrganisation & structureBenchmark: Recommended global social media agencies
Read more about "Benchmark: Recommended global social media agencies"This WFA benchmark gathered recommendations for global social media agencies.
-
Agency managementMarketing procurementOrganisation & structureSurvey: Maintaining good agency relationships during & after Covid-19 (China specific)
Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…
-
Marketing capabilitiesBenchmark: Marketing Capability Programmes
Read more about "Benchmark: Marketing Capability Programmes"WFA member survey on Marketing Capability Programmes
-
Marketing effectivenessBenchmark: Market Insights Platforms
Read more about "Benchmark: Market Insights Platforms"A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.
-
Benchmark: Recommended agencies for facilitating product reviews and rating
Read more about "Benchmark: Recommended agencies for facilitating product reviews and rating"This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to…
-
Agency evaluation & performanceAgency remuneration & contractsAgency review & pitchingMarketing procurementBenchmark: Media Buying In South Korea
Read more about "Benchmark: Media Buying In South Korea"WFA member benchmark on Media Buying In South Korea
-
Digital policyData collection & privacySurvey: Data ethics (2020)
Read more about "Survey: Data ethics (2020)"WFA survey on how members are managing challenges around data ethics and what practices exist within their company.
-
Agency evaluation & performanceMarketing procurement
Benchmark: TV inflation in Indonesia
Read more about "Benchmark: TV inflation in Indonesia"WFA member benchmark on TV inflation in Indonesia
-
Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (March 2020)
Read more about "Survey: Covid-19 global response (March 2020)"This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.