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Agency remuneration & contractsMarketing procurement
Benchmark: Calculation methods for social media savings
This member benchmark examines calculation methods for social media savings.
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (April 2020)
The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…
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Marketing operations
Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…
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Marketing operationsOrganisation & structure
Global Marketing Operations 2020
This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.
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Agency managementInfluencersInfluencersIntegrated marketingOrganisation & structure
Benchmark: Recommended global social media agencies
This WFA benchmark gathered recommendations for global social media agencies.
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Agency managementMarketing procurementOrganisation & structure
Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…
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Marketing capabilities
Benchmark: Marketing Capability Programmes
WFA member survey on Marketing Capability Programmes
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Marketing effectiveness
Benchmark: Market Insights Platforms
A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.
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Benchmark: Recommended agencies for facilitating product reviews and rating
This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to…
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Agency evaluation & performanceAgency remuneration & contractsAgency review & pitchingMarketing procurement
Benchmark: Media Buying In South Korea
WFA member benchmark on Media Buying In South Korea
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Digital policyData collection & privacy
Survey: Data ethics (2020)
WFA survey on how members are managing challenges around data ethics and what practices exist within their company.
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Agency evaluation & performanceMarketing procurement
Benchmark: TV inflation in Indonesia
WFA member benchmark on TV inflation in Indonesia