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Brand reputationMarketing operationsData & analytics
Corporate Sustainability Survey Report
This WFA member survey covers our member's corporate sustainability practices.
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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Measuring your agency creative effectiveness
This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
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Marketing procurement
Benchmark: Digital asset retention policies
This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for…
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Digital policyData collection & privacy
DGX Benchmark: Standard Contractual Clauses
This WFA member benchmark covers member usage of Standard Contractual Clauses.
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Marketing technologyMarketing procurementMarketing technologyMarketing technology
Benchmark: Buying Channels
This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related…
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Digital policyData collection & privacy
DGX Benchmark: CCPA and online behavioural advertising
This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online…
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Digital policyOrganisation & structureData collection & privacy
DGX Benchmark: Increasing data privacy awareness for Marketers
This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing…
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Marketing procurement
Benchmark: OTT Media Buying Practices (APAC)
This WFA member benchmark of various OTT Media buying practises by WFA members.
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ChannelsMarketing procurement
Benchmark: Developments in the Russian media market
This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…
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Marketing procurementOrganisation & structure
Benchmark: Digital Marketing workload and responsibility structuring
This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their…
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Agency remuneration & contractsMarketing procurement
Benchmark: Fixed fees for creative assets
This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
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Marketing operationsMarketing procurement
Benchmark: Managing slow moving or obsolete (SLOB) products
This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.