Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveysReports & whitepapers

   7 November 2023
   Media governance

   Media budgets are on the rise, finds WFA and Ebiquity annual research

   Matt Green

   Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…

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2. 
   Benchmarks & surveys

   1 November 2023
   Marketing procurement

   Benchmark: Savings Categorisation of Inflation Hedging

   WFA

   WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

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3. 
   Benchmarks & surveys

   24 October 2023
   Digital policy

   DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI

   WFA

   A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).

    

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4. 
   Benchmarks & surveys

   12 October 2023

   Benchmark: Marketing Budget Setting

   WFA

   WFA benchmark containing best practices of marketing budget setting.

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5. 
   Benchmarks & surveys

   26 September 2023
   Marketing capabilities

   Benchmark: Recommended Capability Vendors

   WFA

    WFA benchmark containing member-recommended capability training vendors .

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6. 
   NewsPress releasesBenchmarks & surveys

   25 September 2023
   Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology

   GenAI figures in most brands’ marketing plans, says new WFA research

   Gabrielle Robitaille

   A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

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7. 
   Benchmarks & surveys

   19 September 2023
   Marketing procurement

   Benchmark: Approaches to entertainment marketing

   WFA

   WFA member benchmark on how organisations are approaching the entertainment marketing category

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8. 
   Benchmarks & surveys

   19 September 2023
   Marketing procurement

   Benchmark: The Evolution of Couponing

   WFA

   WFA member benchmark on how organisations are evolving their approach to couponing.

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9. 
   Benchmarks & surveys

   12 September 2023

   Benchmark: Consumer Segmentation

   WFA

   This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…

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10. 
    Benchmarks & surveys

    12 September 2023

    Benchmark: Brand Health Tracking Programmes

    WFA

    This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…

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11. 
    Benchmarks & surveys

    11 September 2023

    Benchmark: Consumer Data Platforms

    WFA

    This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…

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12. 
    Benchmarks & surveys

    25 July 2023
    Marketing operations

    Benchmark: KPI Dashboard

    WFA

    WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…

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