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WFA introduces Global Marketer Hall of Fame
The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
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WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
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WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
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Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilities
Want to produce great work? Stop treating your advertising agencies like dirt
The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Brand purposeBrand reputation
Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'
Raja Rajamannar, WFA President and Chief Marketing and Communications Officer, Mastercard, shares his vision for the year ahead.
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…
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Brand purposeBrand reputation
Spotlight: Sustainable storytelling - what are you scared of?
There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…
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Brand purposeBrand reputationMarketing operations
Mondelēz and Sanofi join Planet Pledge
Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…
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CreativityBrand reputation
Reversing the decline in advertising effectiveness
To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
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WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.