Posts about Brand reputation

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  1.    WFA Forum Connect - Amsterdam 2022
    Brand reputation

    WFA Forum Connect - Amsterdam 2022

    Mark Ritson responds to interim results from WFA’s global study on marketing effectiveness, sharing his perspective on the…

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  2.    An unlikely destination
    Brand purposeBrand reputation

    An unlikely destination

    WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.

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  3.    WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
    Brand purposeBrand reputationMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group

    WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…

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  4.    Winning during inflation
    Brand reputationMarketing operations

    Winning during inflation

    With concerns about the economy in general and inflation more specifically rising worldwide, how should brands respond? J. Walker…

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  5.    Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
    CreativityBrand reputation

    Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…

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  6.    My top 10 take-outs from talking to marketing's brightest minds
    Brand purposeBrand reputationOrganisation & structure

    My top 10 take-outs from talking to marketing's brightest minds

    The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…

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  7.    WFA introduces Global Marketer Hall of Fame
    CreativityBrand purposeBrand reputation

    WFA introduces Global Marketer Hall of Fame

    The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…

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  8.    WFA launches Global Marketer of the Year 2022
    Content marketingCreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness

    WFA launches Global Marketer of the Year 2022

    Partners with The Drum to celebrate global and regional marketers and the work…

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  9.    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
    Brand purposeBrand reputationData-driven marketingMarketing effectiveness

    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…

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  10.    Want to produce great work? Stop treating your advertising agencies like dirt
    Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilities

    Want to produce great work? Stop treating your advertising agencies like dirt

    The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

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  11.    Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'
    Brand purposeBrand reputation

    Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'

    Raja Rajamannar, WFA President and Chief Marketing and Communications Officer, Mastercard, shares his vision for the year ahead.

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  12.    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

    WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…

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