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WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…
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CreativityBrand purposeBrand reputation
WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
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Brand purposeBrand reputation
WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…
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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation
“We’re going to have to be amazingly humble”
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
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Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…
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Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…
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Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations
Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
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Brand safetyBrand safetyMedia measurementMedia literacyBrand purposeBrand reputation
WFA issues Global Media Charter 3.0
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
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Brand purposeBrand reputationMarketing operations
WFA launches Sustainable Marketing 2030 to close the gap between intent and action
Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…
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Self-regulationBrand purposeBrand reputation
How do you create sustainable growth? 3 more experts share their views
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
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WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…
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Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology
Cristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…