Posts about Briefings & position papers

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  1.    EU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?
    Digital policyMarketing law

    EU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?

    WFA has developed a briefing on the EU porposal on the transparency and targeting of political advertising that outlines key…

    Read more about "EU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?"
  2.    WFA Policy Tracker
    Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

    Read more about "WFA Policy Tracker"
  3.    WFA feedback to the EU Commission on ‘greenwashing’ ban proposal

    WFA feedback to the EU Commission on ‘greenwashing’ ban proposal

    WFA’s feedback to the European Commission on the Proposal for a Directive on Empowering Consumers for the Green Transition, a…

    Read more about "WFA feedback to the EU Commission on ‘greenwashing’ ban proposal"
  4.    Everything policy leads need to know about marketing in the Metaverse

    Everything policy leads need to know about marketing in the Metaverse

    WFA has developed an overview of the business case for the Metaverse and the things policy leads will need to think about when…

    Read more about "Everything policy leads need to know about marketing in the Metaverse"
  5.    The EU Digital Services Act: implications for advertisers
    Digital policyMarketing law

    The EU Digital Services Act: implications for advertisers

    WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.

    Read more about "The EU Digital Services Act: implications for advertisers"
  6.    WFA amendment suggestions for the proposal on the transparency and targeting of political advertising

    WFA amendment suggestions for the proposal on the transparency and targeting of political advertising

    WFA’s amendments suggestions on the European Commission proposal for a regulation on the transparency and targeting of…

    Read more about "WFA amendment suggestions for the proposal on the transparency and targeting of political advertising"
  7.    EU Digital Markets Act: WFA briefing, February 2022
    Digital policy

    EU Digital Markets Act: WFA briefing, February 2022

    WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DMA.

    Read more about "EU Digital Markets Act: WFA briefing, February 2022"
  8.    EU Digital Services Act: WFA briefing, February 2022
    Digital policy

    EU Digital Services Act: WFA briefing, February 2022

    WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DSA.

    Read more about "EU Digital Services Act: WFA briefing, February 2022"
  9.    The EU Digital Markets Act: what is it and why is it relevant to advertisers?
    Digital policyMarketing law

    The EU Digital Markets Act: what is it and why is it relevant to advertisers?

    WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.

    Read more about "The EU Digital Markets Act: what is it and why is it relevant to advertisers?"
  10.    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
    Alcohol marketingAgency remuneration & contracts

    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030

    The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…

    Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"
  11.    Briefing: New Mexican media transparency law
    Media governanceMarketing law

    Briefing: New Mexican media transparency law

    A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…

    Read more about "Briefing: New Mexican media transparency law"
  12.    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Brand safetyBrand safetyData-driven marketing

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    A curated list of WFA resources to inform and shape your strategy

    Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"