Posts about Briefings & position papers

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  1.    EU Sustainable Food Systems Framework initiative
    Food marketingMarketing law

    EU Sustainable Food Systems Framework initiative

    WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative

    Read more about "EU Sustainable Food Systems Framework initiative"
  2.    WFA Tracker: European Regulators’ positions on Google Analytics
    Digital policy

    WFA Tracker: European Regulators’ positions on Google Analytics

    WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics

    Read more about "WFA Tracker: European Regulators’ positions on Google Analytics"
  3.    WFA Briefing: European Commission ad tech study
    Digital policy

    WFA Briefing: European Commission ad tech study

    WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted…

    Read more about "WFA Briefing: European Commission ad tech study"
  4.    WFA position paper on EU consumer laws revision
    Digital policyMarketing law

    WFA position paper on EU consumer laws revision

    In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…

    Read more about "WFA position paper on EU consumer laws revision"
  5.    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
    Digital policy

    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.

    WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…

    Read more about "WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR."
  6.    EU legislation on Green Claims: Resources for Advertisers
    Marketing law

    EU legislation on Green Claims: Resources for Advertisers

    Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has developed a briefing…

    Read more about "EU legislation on Green Claims: Resources for Advertisers"
  7.    HFSS marketing restrictions: 12 markets to watch in 2023
    Food marketingMarketing to children

    HFSS marketing restrictions: 12 markets to watch in 2023

    An overview of 12 markets around the world, currently debating or implementing far-reaching food marketing restrictions

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  8.    WFA suggested amendments on EU ‘greenwashing’ ban proposal
    Marketing law

    WFA suggested amendments on EU ‘greenwashing’ ban proposal

    On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially,…

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  9.    EU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?
    Digital policyMarketing law

    EU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?

    WFA has developed a briefing on the EU regulation on the transparency and targeting of political advertising that outlines key…

    Read more about "EU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?"
  10.    WFA Policy Tracker
    Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

    Read more about "WFA Policy Tracker"
  11.    WFA feedback to the EU Commission on ‘greenwashing’ ban proposal

    WFA feedback to the EU Commission on ‘greenwashing’ ban proposal

    WFA’s feedback to the European Commission on the Proposal for a Directive on Empowering Consumers for the Green Transition, a…

    Read more about "WFA feedback to the EU Commission on ‘greenwashing’ ban proposal"
  12.    Everything policy leads need to know about marketing in the Metaverse

    Everything policy leads need to know about marketing in the Metaverse

    WFA has developed an overview of the business case for the Metaverse and the things policy leads will need to think about when…

    Read more about "Everything policy leads need to know about marketing in the Metaverse"