Posts about CMO Forum

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1. 
   Benchmarks & surveysVideos & webinars

   18 June 2021
   Marketing operationsOrganisation & structureSustainability

   Spotlight on marketing and sustainability: bridging the gaps around the world

   WFA

   Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

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2. 
   Event reports

   7 June 2021
   Agency managementDigital transformationOrganisation & structure

   CMO Forum meeting overview (June 2021)

   WFA

   Overview of the CMO Forum held remotely on June 2, 2021.

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3. 
   Press releases

   21 April 2021
   Brand purposeMarketing operationsSustainability

   WFA launches Planet Pledge for Marketers

   WFA

   WFA launches framework to help marketers lead on climate change challenge

   New research suggests marketers lag corporate…

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4. 
   Event reports

   10 March 2021
   Agency managementOrganisation & structureSustainability

   CMO Forum meeting overview (March 2021)

   WFA

   Overview of the CMO Forum held remotely on March 9, 2021.

   Read more about "CMO Forum meeting overview (March 2021)"
5. 
   Benchmarks & surveys

   11 February 2021
   Brand reputationOrganisation & structure

   Benchmark: Global versus local brand equity

   WFA

   WFA member survey on the topic of balancing global and local brand equity/positioning.

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6. 
   Opinions

   16 December 2020

   WFA Forum Chairs look back on 2020

   WFA

   We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

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7. 
   Opinions

   5 October 2020
   Brand purpose

   What are you looking for in the Global Marketer of the Year 2020?

   WFA

   Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.

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8. 
   Press releases

   30 September 2020
   Brand reputation

   WFA launches Global Marketer of the Year 2020

   WFA

   Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…

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9. 
   Opinions

   28 July 2020
   Marketing operationsOrganisation & structure

   Loving lockdown

   Rob Dreblow

   Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…

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10. 
    Event reports

    22 July 2020
    Agency managementOrganisation & structure

    CMO Forum meeting overview (July 2020)

    WFA

    Overview of the CMO Forum held remotely on July 16, 2020.

    Read more about "CMO Forum meeting overview (July 2020)"
11. 
    Press releases

    25 June 2020

    WFA makes new appointments to APAC Leadership team

    WFA

    Senior Coca-Cola and GSK executives to take key roles for region

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12. 
    Opinions

    25 June 2020
    Brand reputation

    CMO lockdown learnings: how marketing can boost your brand

    WFA

    A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…

    Read more about "CMO lockdown learnings: how marketing can boost your brand"