Posts about CMO Forum

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  1. Benchmark: Global versus local brand equity
    Benchmarks & surveys
    11 February 2021
    Brand reputationOrganisation & structure

    Benchmark: Global versus local brand equity

    WFA

    WFA member survey on the topic of balancing global and local brand equity/positioning.

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  2. WFA Forum Chairs look back on 2020
    Opinions
    16 December 2020

    WFA Forum Chairs look back on 2020

    WFA

    We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

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  3. What are you looking for in the Global Marketer of the Year 2020?
    Opinions
    5 October 2020
    Brand purpose

    What are you looking for in the Global Marketer of the Year 2020?

    WFA

    Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.

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  4. WFA launches Global Marketer of the Year 2020
    Press releases
    30 September 2020
    Brand reputation

    WFA launches Global Marketer of the Year 2020

    WFA

    Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…

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  5. Loving lockdown
    Opinions
    28 July 2020
    Marketing operationsOrganisation & structure

    Loving lockdown

    Rob Dreblow

    Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…

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  6. CMO Forum meeting overview (July 2020)
    Event reports
    22 July 2020
    Agency managementOrganisation & structure

    CMO Forum meeting overview (July 2020)

    WFA

    Overview of the CMO Forum held remotely on July 16, 2020.

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  7. WFA makes new appointments to APAC Leadership team
    Press releases
    25 June 2020

    WFA makes new appointments to APAC Leadership team

    WFA

    Senior Coca-Cola and GSK executives to take key roles for region

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  8. CMO lockdown learnings: how marketing can boost your brand
    Opinions
    25 June 2020
    Brand reputation

    CMO lockdown learnings: how marketing can boost your brand

    WFA

    A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…

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  9. CMO Forum meeting overview (June 2020)
    Event reports
    5 June 2020
    Agency managementOrganisation & structure

    CMO Forum meeting overview (June 2020)

    WFA

    Overview of the CMO Forum held remotely on June 3, 2020.

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  10. CMO Forum meeting overview (April 2020)
    Event reports
    5 May 2020
    Agency managementOrganisation & structure

    CMO Forum meeting overview (April 2020)

    WFA

    Overview of the CMO Forum held remotely on April 30, 2020.

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  11. In conversation with WFA's Global Marketer of the Year 2019
    Opinions
    18 March 2020

    In conversation with WFA's Global Marketer of the Year 2019

    WFA

    WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global…

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  12. L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
    Press releases
    18 March 2020

    L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year

    WFA

    Award celebrates marketers who have been truly making a difference in 2019. More at…

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