Posts about CMO Forum

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  1.    Nominations open for WFA Global Marketer of the Year 2024

    Nominations open for WFA Global Marketer of the Year 2024

    WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…

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  2.    Benchmark: Global and local brand consistency
    Organisation & structure

    Benchmark: Global and local brand consistency

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Global and local brand consistency"
  3.    Benchmark: Internal brand communications and engagement
    Organisation & structure

    Benchmark: Internal brand communications and engagement

    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

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  4.    CMO Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    CMO Forum Connect meeting overview (November 2023)

    Overview of the CMO Forum held in New York City in November 2023

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  5.    CMO Forum meeting overview (June 2023)

    CMO Forum meeting overview (June 2023)

    Overview of the CMO Forum held during Cannes Lions in June 2023

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  6.    Benchmark: Recommended Creative Agencies for Sustainability
    Agency review & pitching

    Benchmark: Recommended Creative Agencies for Sustainability

    This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

    Read more about "Benchmark: Recommended Creative Agencies for Sustainability"
  7.    Cristina Diezhandino named WFA Global Marketer of the Year 2022
    Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology

    Cristina Diezhandino named WFA Global Marketer of the Year 2022

    Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

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  8.    CMO Forum meeting overview (April 2022)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

    Read more about "CMO Forum meeting overview (April 2022)"
  9.    Spotlight: Reversing the decline in advertising effectiveness

    Spotlight: Reversing the decline in advertising effectiveness

    In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published…

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  10.    Spotlight: Sustainable storytelling - what are you scared of?
    Brand purposeBrand reputation

    Spotlight: Sustainable storytelling - what are you scared of?

    There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…

    Read more about "Spotlight: Sustainable storytelling - what are you scared of?"
  11.    Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura

    Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura

    Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global…

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  12.    Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever

    Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever

    Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever"