Posts about CMO Forum

Related content

  1.    WFA launches Planet Pledge for Marketers
    Brand purposeMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate…

    Read more about "WFA launches Planet Pledge for Marketers"
  2.    Benchmark: Global versus local brand equity
    Brand reputationOrganisation & structure

    Benchmark: Global versus local brand equity

    WFA member survey on the topic of balancing global and local brand equity/positioning.

    Read more about "Benchmark: Global versus local brand equity"
  3.    WFA Forum Chairs look back on 2020

    WFA Forum Chairs look back on 2020

    We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

    Read more about "WFA Forum Chairs look back on 2020"
  4.    What are you looking for in the Global Marketer of the Year 2020?
    Brand purpose

    What are you looking for in the Global Marketer of the Year 2020?

    Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.

    Read more about "What are you looking for in the Global Marketer of the Year 2020?"
  5.    WFA launches Global Marketer of the Year 2020
    Brand reputation

    WFA launches Global Marketer of the Year 2020

    Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…

    Read more about "WFA launches Global Marketer of the Year 2020"
  6.    Loving lockdown
    Marketing operationsOrganisation & structure

    Loving lockdown

    Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…

    Read more about "Loving lockdown"
  7.    CMO Forum meeting overview (July 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (July 2020)

    Overview of the CMO Forum held remotely on July 16, 2020.

    Read more about "CMO Forum meeting overview (July 2020)"
  8.    WFA makes new appointments to APAC Leadership team

    WFA makes new appointments to APAC Leadership team

    Senior Coca-Cola and GSK executives to take key roles for region

    Read more about "WFA makes new appointments to APAC Leadership team"
  9.    CMO lockdown learnings: how marketing can boost your brand
    Brand reputation

    CMO lockdown learnings: how marketing can boost your brand

    A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…

    Read more about "CMO lockdown learnings: how marketing can boost your brand"
  10.    CMO Forum meeting overview (June 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (June 2020)

    Overview of the CMO Forum held remotely on June 3, 2020.

    Read more about "CMO Forum meeting overview (June 2020)"
  11.    CMO Forum meeting overview (April 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (April 2020)

    Overview of the CMO Forum held remotely on April 30, 2020.

    Read more about "CMO Forum meeting overview (April 2020)"
  12.    In conversation with WFA's Global Marketer of the Year 2019

    In conversation with WFA's Global Marketer of the Year 2019

    WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global…

    Read more about "In conversation with WFA's Global Marketer of the Year 2019"