Related content
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CreativityBrand purposeBrand reputationDigital transformationMarketing capabilities
Is it time for a marketing makeover?
WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
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Uniting Minds and Functions in 2024
WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very…
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Organisation & structure
Benchmark: Global Marketing Organisation Scale
WFA member benchmark exploring global marketing organisation scale
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Organisation & structure
Benchmark: Global Marketing Organisation Transformation
WFA member benchmark exploring global marketing organisation transformation
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Nominations open for WFA Global Marketer of the Year 2024
WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…
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Organisation & structure
Benchmark: Global and local brand consistency
WFA member benchmark on centralising marketing assets and resources into a singular platform
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CMO Forum Cannes (June 2024)
Overview of the WFA CMO Forum held in person in Cannes
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CMO Forum Toronto (May 2024)
Overview of the WFA CMO Forum held in person during WFA's Global Marketer Week in May 2024.
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Organisation & structure
Benchmark: Internal brand communications and engagement
WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
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Marketing effectiveness
CMO Forum Connect meeting overview (November 2023)
Overview of the CMO Forum held in New York City in November 2023
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CMO Forum meeting overview (June 2023)
Overview of the CMO Forum held during Cannes Lions in June 2023
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Agency review & pitching
Benchmark: Recommended Creative Agencies for Sustainability
This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.