Posts about CMO Forum

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  1.    Is it time for a marketing makeover?
    CreativityBrand purposeBrand reputationDigital transformationMarketing capabilities

    Is it time for a marketing makeover?

    WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…

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  2.    Uniting Minds and Functions in 2024

    Uniting Minds and Functions in 2024

    WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very…

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  3.    Benchmark: Global Marketing Organisation Scale
    Organisation & structure

    Benchmark: Global Marketing Organisation Scale

    WFA member benchmark exploring global marketing organisation scale

    Read more about "Benchmark: Global Marketing Organisation Scale"
  4.    Benchmark: Global Marketing Organisation Transformation
    Organisation & structure

    Benchmark: Global Marketing Organisation Transformation

    WFA member benchmark exploring global marketing organisation transformation

    Read more about "Benchmark: Global Marketing Organisation Transformation"
  5.    Nominations open for WFA Global Marketer of the Year 2024

    Nominations open for WFA Global Marketer of the Year 2024

    WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…

    Read more about "Nominations open for WFA Global Marketer of the Year 2024"
  6.    Benchmark: Global and local brand consistency
    Organisation & structure

    Benchmark: Global and local brand consistency

    WFA member benchmark on centralising marketing assets and resources into a singular platform

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  7.    CMO Forum Cannes (June 2024)

    CMO Forum Cannes (June 2024)

    Overview of the WFA CMO Forum held in person in Cannes

    Read more about "CMO Forum Cannes (June 2024)"
  8.    CMO Forum Toronto (May 2024)

    CMO Forum Toronto (May 2024)

    Overview of the WFA CMO Forum held in person during WFA's Global Marketer Week in May 2024. 

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  9.    Benchmark: Internal brand communications and engagement
    Organisation & structure

    Benchmark: Internal brand communications and engagement

    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

    Read more about "Benchmark: Internal brand communications and engagement"
  10.    CMO Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    CMO Forum Connect meeting overview (November 2023)

    Overview of the CMO Forum held in New York City in November 2023

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  11.    CMO Forum meeting overview (June 2023)

    CMO Forum meeting overview (June 2023)

    Overview of the CMO Forum held during Cannes Lions in June 2023

    Read more about "CMO Forum meeting overview (June 2023)"
  12.    Benchmark: Recommended Creative Agencies for Sustainability
    Agency review & pitching

    Benchmark: Recommended Creative Agencies for Sustainability

    This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

    Read more about "Benchmark: Recommended Creative Agencies for Sustainability"