Posts about CMO Forum

Related content

1. 
   Benchmarks & surveys

   21 February 2023
   Agency review & pitching

   Benchmark: Recommended Creative Agencies for Sustainability

   WFA

   This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

   Read more about "Benchmark: Recommended Creative Agencies for Sustainability"
2. 
   News

   15 February 2023
   Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology

   Cristina Diezhandino named WFA Global Marketer of the Year 2022

   WFA

   Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

   Read more about "Cristina Diezhandino named WFA Global Marketer of the Year 2022"
3. 
   Event reports

   16 May 2022
   Marketing operationsOrganisation & structureSustainability

   CMO Forum meeting overview (April 2022)

   WFA

   Overview of the CMO Forum held remotely on April 6, 2022.

   Read more about "CMO Forum meeting overview (April 2022)"
4. 
   Videos & webinars

   27 January 2022

   Spotlight: Reversing the decline in advertising effectiveness

   WFA

   In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published…

   Read more about "Spotlight: Reversing the decline in advertising effectiveness"
5. 
   Videos & webinars

   17 January 2022
   Brand purposeBrand reputationSustainability

   Spotlight: Sustainable storytelling - what are you scared of?

   WFA

   There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…

   Read more about "Spotlight: Sustainable storytelling - what are you scared of?"
6. 
   OpinionsVideos & webinars

   6 December 2021

   Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura

   WFA

   Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global…

   Read more about "Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura"
7. 
   OpinionsVideos & webinars

   6 December 2021

   Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever

   WFA

   Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA…

   Read more about "Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever"
8. 
   OpinionsVideos & webinars

   6 December 2021

   Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo

   WFA

   Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the…

   Read more about "Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo"
9. 
   Videos & webinars

   1 December 2021

   Planet Pledge Spotlight: COP26

   WFA

   In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…

   Read more about "Planet Pledge Spotlight: COP26"
10. 
    Event reports

    16 November 2021
    Marketing operationsOrganisation & structureSustainability

    CMO Forum meeting overview (November 2021)

    WFA

    Overview of the CMO Forum held remotely on November 16, 2021.

    Read more about "CMO Forum meeting overview (November 2021)"
11. 
    Opinions

    26 October 2021
    CreativitySustainability

    The butterfly effect of global marketing transformation

    Rob Dreblow

    The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…

    Read more about "The butterfly effect of global marketing transformation"
12. 
    Event reports

    8 September 2021
    Agency managementCreativityDigital transformationOrganisation & structure

    CMO Forum meeting overview (September 2021)

    WFA

    Overview of the CMO Forum held remotely on September 8, 2021.

    Read more about "CMO Forum meeting overview (September 2021)"