Posts about Consumer insight

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  1.    The new rules for successful insights teams
    Consumer insightData & analytics

    The new rules for successful insights teams

    New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…

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  2.    Benchmark: Measuring the ROI of the Insights function
    Consumer insight

    Benchmark: Measuring the ROI of the Insights function

    WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

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  3.    Benchmark: Consumer Intimacy Programs
    Consumer insightData & analytics

    Benchmark: Consumer Intimacy Programs

    WFA member benchmark on perspectives on Consumer Intimacy Programs

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  4.    Benchmark: Insights Core Competencies
    Consumer insight

    Benchmark: Insights Core Competencies

    WFA member benchmark on the key skills insights leaders are focusing on

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  5.    Benchmark: Consumer segmentation partners in APAC
    Consumer insight

    Benchmark: Consumer segmentation partners in APAC

    WFA member benchmark on identifying segmentation suppliers in APAC

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  6.    Spotlight: Spark more insights-driven decisions with generative AI
    Consumer insightData & analytics

    Spotlight: Spark more insights-driven decisions with generative AI

    Generative AI can’t make big decisions for you, but it can help you make better decisions.

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  7.    Spotlight: Embracing the messiness of culture
    Consumer insight

    Spotlight: Embracing the messiness of culture

    Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

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  8.    Visa expert joins Insight Forum leadership
    Consumer insightData-driven marketingMarketing effectiveness

    Visa expert joins Insight Forum leadership

    Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

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  9.    WFA appoints new Insight Forum chair
    Consumer insightData-driven marketingMarketing effectiveness

    WFA appoints new Insight Forum chair

    Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

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  10.    Consumer Insights needs an inclusive approach too
    Diversity & InclusionConsumer insightData & analytics

    Consumer Insights needs an inclusive approach too

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

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  11.    Media Forum Meeting Overview (20th October 2022)
    Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

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  12.    Spotlight: How do you translate happiness into brand success?
    Consumer insight

    Spotlight: How do you translate happiness into brand success?

    Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…

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