Posts about Consumer insight

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  1.    Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
    Consumer insight

    Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China

    Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of…

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  2.    Insight Forum Overview (October 2021)
    InfluencersInfluencersConsumer insight

    Insight Forum Overview (October 2021)

    Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

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  3.    Top take-outs from The World in 2021 with The Economist
    Consumer insight

    Top take-outs from The World in 2021 with The Economist

    Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…

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  4.    Webinar: The Economist presents The World in 2021
    Digital policyMarketing lawConsumer insight

    Webinar: The Economist presents The World in 2021

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…

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  5.    Brazilian association explores the role of customer service in consumer-brand relationships
    Consumer insight

    Brazilian association explores the role of customer service in consumer-brand relationships

    ABA study aims to help marketers understand the importance of customer service channels in the survival of brands

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  6.    Customer experience in the world’s “new normal”
    Consumer insight

    Customer experience in the world’s “new normal”

    How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of…

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  7.    Webinar+: Customer Experience in the New Normal
    Marketing technologyIntegrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technology

    Webinar+: Customer Experience in the New Normal

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…

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  8.    Webinar: How advertising lost sight of creativity and what to do about it
    ChannelsCreativityConsumer insightMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

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  9.    Insight Forum meeting overview (December 2019)
    Agency evaluation & performanceConsumer insightData & analytics

    Insight Forum meeting overview (December 2019)

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

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  10.    Spanish launch guide to improve online user experience
    Consumer insight

    Spanish launch guide to improve online user experience

    New guide offers practical advice to improve perception of digital advertising

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  11.    Danish advertisers create guide to brand safety
    Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

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  12.    Tutorial Key Performance Indicator
    Agency evaluation & performanceConsumer insightData & analytics

    Tutorial Key Performance Indicator

    Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

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