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Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of…
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Insight Forum Overview (October 2021)
Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
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Consumer insight
Top take-outs from The World in 2021 with The Economist
Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…
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Digital policyMarketing lawConsumer insight
Webinar: The Economist presents The World in 2021
The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…
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Consumer insight
Brazilian association explores the role of customer service in consumer-brand relationships
ABA study aims to help marketers understand the importance of customer service channels in the survival of brands
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Consumer insight
Customer experience in the world’s “new normal”
How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of…
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Marketing technologyIntegrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technology
Webinar+: Customer Experience in the New Normal
In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…
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ChannelsCreativityConsumer insightMarketing effectiveness
Webinar: How advertising lost sight of creativity and what to do about it
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
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Agency evaluation & performanceConsumer insightData & analytics
Insight Forum meeting overview (December 2019)
Overview of the Insight Forum meeting held on 4 December 2019 in London.
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Consumer insight
Spanish launch guide to improve online user experience
New guide offers practical advice to improve perception of digital advertising
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Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight
Danish advertisers create guide to brand safety
Three out four advertisers say there is insufficient transparency in media buying.
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Agency evaluation & performanceConsumer insightData & analytics
Tutorial Key Performance Indicator
Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …