Posts about Consumer insight - page 2

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  1.    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
    Agency review & pitchingConsumer insight

    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

    This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…

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  2.    Creating a culture of insights
    Consumer insight

    Creating a culture of insights

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

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  3.    Real insight from a virtual reality
    Consumer insight

    Real insight from a virtual reality

    The consumer insight community is realising some unexpected benefits from virtual reality.

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  4.    Europe research: Data-driven advertising and Europeans’ internet use
    Ad blockingConsumer insight

    Europe research: Data-driven advertising and Europeans’ internet use

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

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  5.    Webinar: Keeping the brand tracking love alive
    Consumer insight

    Webinar: Keeping the brand tracking love alive

    Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their…

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  6.    Webinar: Turning uncertainty to advantage
    Consumer insight

    Webinar: Turning uncertainty to advantage

    Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…

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  7.    A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Audience measurementConsumer insightData & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA member benchmark. For additional details, please log in.

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  8.    10 steps to close the gap between digital consumers and businesses
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

       

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  9.    Benchmark on testing big ideas
    Consumer insight

    Benchmark on testing big ideas

     WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

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  10.    Webinar: What is the future of insights?
    Consumer insight

    Webinar: What is the future of insights?

    In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…

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  11.    Webinar: Generating actionable insights from online communities
    Consumer insight

    Webinar: Generating actionable insights from online communities

    WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…

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  12.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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