Posts about Consumer insight

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  1.    Brazilian association explores the role of customer service in consumer-brand relationships
    Consumer insight

    Brazilian association explores the role of customer service in consumer-brand relationships

    ABA study aims to help marketers understand the importance of customer service channels in the survival of brands

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  2.    Customer experience in the world’s “new normal”
    Consumer insight

    Customer experience in the world’s “new normal”

    How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of…

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  3.    Webinar+: Customer Experience in the New Normal
    Marketing technologyIntegrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technology

    Webinar+: Customer Experience in the New Normal

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…

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  4.    Webinar: How advertising lost sight of creativity and what to do about it
    ChannelsCreativityConsumer insightMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

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  5.    Insight Forum meeting overview (December 2019)
    Agency evaluation & performanceConsumer insightData & analytics

    Insight Forum meeting overview (December 2019)

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

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  6.    Spanish launch guide to improve online user experience
    Consumer insight

    Spanish launch guide to improve online user experience

    New guide offers practical advice to improve perception of digital advertising

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  7.    Danish advertisers create guide to brand safety
    Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

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  8.    Tutorial Key Performance Indicator
    Agency evaluation & performanceConsumer insightData & analytics

    Tutorial Key Performance Indicator

    Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

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  9.    Benchmark on marketing research methodologies
    Consumer insightData & analytics

    Benchmark on marketing research methodologies

     WFA member benchmark. For additional details, please log in.

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  10.    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
    Agency review & pitchingConsumer insight

    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

    This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…

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  11.    Creating a culture of insights
    Consumer insight

    Creating a culture of insights

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

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  12.    Real insight from a virtual reality
    Consumer insight

    Real insight from a virtual reality

    The consumer insight community is realising some unexpected benefits from virtual reality.

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