Posts about Data & Insight

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  1.    Data Ethics Board meeting overview (April 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (April 2019)

    Overview of the Data Ethics Board meeting held on April 8th, 2019

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  2.    Annual Report 2018
    Digital policySelf-regulationData & analytics

    Annual Report 2018

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  3.    Data Ethics Board meeting overview (March 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (March 2019)

    Overview of the Data Ethics Board meeting held on March 21st, 2019 in London

    Read more about "Data Ethics Board meeting overview (March 2019)"
  4.    DGX Benchmark on email/newsletter tracking pixels
    Digital policyData collection & privacy

    DGX Benchmark on email/newsletter tracking pixels

     WFA member benchmark. For additional details, please log in.

    Read more about "DGX Benchmark on email/newsletter tracking pixels"
  5.    PAG Meeting Overview (February 2019, Brussels)
    Digital policyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (February 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in…

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  6.    Data Ethics Board meeting overview (February 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (February 2019)

    Overview of the Data Ethics Board meeting held on February 15th, 2019

    Read more about "Data Ethics Board meeting overview (February 2019)"
  7.    Facebook and GDPR benchmark
    Digital policyData collection & privacy

    Facebook and GDPR benchmark

    This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…

    Read more about "Facebook and GDPR benchmark"
  8.    DGX Benchmark on data privacy controls and audit frameworks
    Digital policyData collection & privacy

    DGX Benchmark on data privacy controls and audit frameworks

    Benchmark results from members on data privacy controls and audit frameworks

    Read more about "DGX Benchmark on data privacy controls and audit frameworks"
  9.    DGX Benchmark on Facebook and GDPR
    Digital policyData collection & privacy

    DGX Benchmark on Facebook and GDPR

    This benchmark gathers replies about member’s perspectives on Facebook and GDPR

    Read more about "DGX Benchmark on Facebook and GDPR"
  10.    Danish advertisers create guide to brand safety
    Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

    Read more about "Danish advertisers create guide to brand safety"
  11.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Digital policyData collection & privacyData-driven marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

    Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"
  12.    DGX meeting materials - (December 2018)
    ProgrammaticDigital policyData collection & privacy

    DGX meeting materials - (December 2018)

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting materials - (December 2018)"