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WFA's annual report with marketing, policy and event highlights from 2018.
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Data Ethics Board meeting overview (March 2019)
Overview of the Data Ethics Board meeting held on March 21st, 2019 in London
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DGX Benchmark on email/newsletter tracking pixels
WFA member benchmark. For additional details, please log in.
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PAG Meeting Overview (February 2019, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in…
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Overview of the Data Ethics Board meeting held on February 15th, 2019
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Facebook and GDPR benchmark
This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…
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Digital policyData collection & privacy
DGX Benchmark on data privacy controls and audit frameworks
Benchmark results from members on data privacy controls and audit frameworks
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Digital policyData collection & privacy
DGX Benchmark on Facebook and GDPR
This benchmark gathers replies about member’s perspectives on Facebook and GDPR
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Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight
Danish advertisers create guide to brand safety
Three out four advertisers say there is insufficient transparency in media buying.
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Digital policyData collection & privacyData-driven marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
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ProgrammaticDigital policyData collection & privacy
DGX meeting materials - (December 2018)
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.