Posts about Data & Insight

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  1.    Insight Forum Connect meeting overview (March 2024)

    Insight Forum Connect meeting overview (March 2024)

    Overview of the Insight Forum held in Amsterdam, March 2024

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  2.    Insight Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    Insight Forum Connect meeting overview (November 2023)

    Overview of the Insight Forum held in New York City in November 2023

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  3.    Benchmark: Measuring the ROI of the Insights function
    Consumer insight

    Benchmark: Measuring the ROI of the Insights function

    WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

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  4.    Benchmark: Consumer segmentation partners in APAC
    Consumer insight

    Benchmark: Consumer segmentation partners in APAC

    WFA member benchmark on identifying segmentation suppliers in APAC

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  5.    Privacy Spotlight: India
    Media governanceProgrammaticData collection & privacy

    Privacy Spotlight: India

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

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  6.    Spotlight: An update on Google’s Privacy Sandbox
    Media governanceProgrammaticData collection & privacy

    Spotlight: An update on Google’s Privacy Sandbox

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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  7.    Insight Forum Meeting Overview (September 2023)

    Insight Forum Meeting Overview (September 2023)

    From Insights to Foresights

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  8.    Spotlight: Spark more insights-driven decisions with generative AI
    Consumer insightData & analytics

    Spotlight: Spark more insights-driven decisions with generative AI

    Generative AI can’t make big decisions for you, but it can help you make better decisions.

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  9.    Benchmark: Brand Health Tracking Programmes

    Benchmark: Brand Health Tracking Programmes

    This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…

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  10.    Benchmark: Consumer Segmentation

    Benchmark: Consumer Segmentation

    This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…

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  11.    Benchmark: Consumer Data Platforms

    Benchmark: Consumer Data Platforms

    This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…

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  12.    Spotlight: Embracing the messiness of culture
    Consumer insight

    Spotlight: Embracing the messiness of culture

    Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

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