Posts about Data & Insight

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  1.    Insight Forum Overview (June 2024)

    Insight Forum Overview (June 2024)

    Overview of the Insight Forum held remotely, 27th June 2024

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  2.    Responsible AI principles
    AI (Artificial Intelligence)AI

    Responsible AI principles

    An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI

     

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  3.    Insight Forum GMW Meeting Overview (May 2024)

    Insight Forum GMW Meeting Overview (May 2024)

    Overview of the Insight Forum held in Toronto, May 2024

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  4.    Benchmark: AI in the Insights practice
    AI

    Benchmark: AI in the Insights practice

    WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.

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  5.    Insight Forum Connect meeting overview (March 2024)

    Insight Forum Connect meeting overview (March 2024)

    Overview of the Insight Forum held in Amsterdam, March 2024

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  6.    Insight Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    Insight Forum Connect meeting overview (November 2023)

    Overview of the Insight Forum held in New York City in November 2023

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  7.    Benchmark: Measuring the ROI of the Insights function
    Consumer insight

    Benchmark: Measuring the ROI of the Insights function

    WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

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  8.    Benchmark: Consumer segmentation partners in APAC
    Consumer insight

    Benchmark: Consumer segmentation partners in APAC

    WFA member benchmark on identifying segmentation suppliers in APAC

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  9.    Privacy Spotlight: India
    Media governanceProgrammaticData collection & privacy

    Privacy Spotlight: India

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

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  10.    Spotlight: An update on Google’s Privacy Sandbox
    Media governanceProgrammaticData collection & privacy

    Spotlight: An update on Google’s Privacy Sandbox

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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  11.    Insight Forum Meeting Overview (September 2023)

    Insight Forum Meeting Overview (September 2023)

    From Insights to Foresights

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  12.    Spotlight: Spark more insights-driven decisions with generative AI
    Consumer insightData & analytics

    Spotlight: Spark more insights-driven decisions with generative AI

    Generative AI can’t make big decisions for you, but it can help you make better decisions.

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