Posts about Data & Insight

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  1.    Survey: Data ethics (2020)
    Digital policyData collection & privacy

    Survey: Data ethics (2020)

    WFA survey on how members are managing challenges around data ethics and what practices exist within their company.

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  2.    Selling to China’s 'now' consumer through social commerce
    Data-driven marketing

    Selling to China’s 'now' consumer through social commerce

    As a follow up to a recent joint webinar for WFA members, Ali Zein Kazmi - VP Partnerships & Strategic Development, Asia Ogilvy…

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  3.    Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    ProgrammaticMarketing procurementMarketing technologyData-driven marketingMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    This webinar covers how to create a unified operating model that brings creative and media closer.

    Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"
  4.    “Advertising needs an MOT”, says ISBA
    Marketing effectiveness

    “Advertising needs an MOT”, says ISBA

    UK marketers discuss challenges ahead and the need for joint initiatives

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  5.    DGX Benchmark: Opt-in rates for cookie consent (Europe)
    Digital policyData collection & privacy

    DGX Benchmark: Opt-in rates for cookie consent (Europe)

    This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.

    Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"
  6.    The US celebrates data-driven marketing that ECHO across the globe
    Data-driven marketing

    The US celebrates data-driven marketing that ECHO across the globe

    ANA’s annual award show sees Argentine health NGO receive top honours

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  7.    Putting in the effort gives a great Effekt in Norway
    Marketing effectiveness

    Putting in the effort gives a great Effekt in Norway

    ANFO recognises brilliant examples of marketing effectiveness

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  8.    Data Ethics Board meeting overview (March 2020)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (March 2020)

    Overview of the Data Ethics Board meeting held on 12 March 2020.

    Read more about "Data Ethics Board meeting overview (March 2020)"
  9.    WFA amendment suggestions on EU ePrivacy Regulation
    Digital policyData collection & privacy

    WFA amendment suggestions on EU ePrivacy Regulation

    These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.

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  10.    ePrivacy task force Meeting Overview (March 2020, Brussels)
    Digital policyData collection & privacy

    ePrivacy task force Meeting Overview (March 2020, Brussels)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.

    Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"
  11.    Mind the Gap - 2020
    Audience measurementChannelsMarketing effectiveness

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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  12.    Data Ethics Board meeting overview (January 2020, London)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (January 2020, London)

    Overview of the Data Ethics Board meeting held on 21 January 2020.

    Read more about "Data Ethics Board meeting overview (January 2020, London)"