Posts about Data & Insight

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1. 
   Videos & webinars

   29 July 2024

   Knowledge Spotlight: Advanced/Connected TV

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Advanced/Connected TV"
2. 
   Event reports

   1 July 2024

   Insight Forum Overview (June 2024)

   WFA

   Overview of the Insight Forum held remotely, 27^th June 2024

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3. 
   Briefings & position papers

   24 June 2024
   AI (Artificial Intelligence)AI

   Responsible AI principles

   WFA

   An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI

    

   Read more about "Responsible AI principles"
4. 
   Event reports

   31 May 2024

   Insight Forum GMW Meeting Overview (May 2024)

   WFA

   Overview of the Insight Forum held in Toronto, May 2024

   Read more about "Insight Forum GMW Meeting Overview (May 2024)"
5. 
   Benchmarks & surveys

   2 April 2024
   AI

   Benchmark: AI in the Insights practice

   WFA

   WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.

   Read more about "Benchmark: AI in the Insights practice"
6. 
   Event reports

   28 March 2024

   Insight Forum Connect meeting overview (March 2024)

   WFA

   Overview of the Insight Forum held in Amsterdam, March 2024

   Read more about "Insight Forum Connect meeting overview (March 2024)"
7. 
   Event reports

   21 December 2023
   Marketing effectiveness

   Insight Forum Connect meeting overview (November 2023)

   WFA

   Overview of the Insight Forum held in New York City in November 2023

   Read more about "Insight Forum Connect meeting overview (November 2023)"
8. 
   Benchmarks & surveys

   20 December 2023
   Consumer insight

   Benchmark: Measuring the ROI of the Insights function

   WFA

   WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

   Read more about "Benchmark: Measuring the ROI of the Insights function"
9. 
   Benchmarks & surveys

   14 November 2023
   Consumer insight

   Benchmark: Consumer segmentation partners in APAC

   WFA

   WFA member benchmark on identifying segmentation suppliers in APAC

   Read more about "Benchmark: Consumer segmentation partners in APAC"
10. 
    Videos & webinars

    19 October 2023
    Media governanceProgrammaticData collection & privacy

    Privacy Spotlight: India

    WFA

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

    Read more about "Privacy Spotlight: India"
11. 
    Videos & webinars

    12 October 2023
    Media governanceProgrammaticData collection & privacy

    Spotlight: An update on Google’s Privacy Sandbox

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: An update on Google’s Privacy Sandbox"
12. 
    Event reports

    9 October 2023

    Insight Forum Meeting Overview (September 2023)

    WFA

    From Insights to Foresights

    Read more about "Insight Forum Meeting Overview (September 2023)"