Posts about Data & analytics

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1. 
   Guides & templates

   8 August 2017
   Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

   European Viewability Measurement Principles

   WFA

   Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

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2. 
   Benchmarks & surveys

   4 July 2017
   Integrated marketingOrganisation & structureData & analytics

   Survey Results: Marketing Capability Programmes

   WFA, Circus Street

   WFA member survey. For additional details, please log in.

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3. 
   Benchmarks & surveys

   26 June 2017
   Agency managementAgency review & pitchingData & analyticsData-driven marketing

   Benchmark on recommended Digital Analytics Agencies

   WFA

   WFA member benchmark. For additional details, please log in.

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4. 
   Benchmarks & surveys

   14 June 2017
   Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

   Benchmark on Suppliers of research-based copy-testing of digital ads

   WFA

    WFA member benchmark. For additional details, please log in.

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5. 
   Benchmarks & surveys

   7 June 2017
   Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

   Survey results: Paying for 3rd party verification

   WFA

    WFA member survey. For additional details, please log in.

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6. 
   Benchmarks & surveys

   1 June 2017
   Ad fraud & verificationData & analyticsData-driven marketing

   Survey on Online Advertising Effectiveness

   WFA, Ebiquity

      WFA member survey. For additional details, please log in.

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7. 
   Benchmarks & surveys

   1 June 2017
   Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

   Survey on Media Governance and Guardianship

   WFA

    WFA member survey. For additional details, please log in.

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8. 
   Reports & whitepapers

   11 April 2017
   Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

   Recommendations to master data & tech (2017)

   WFA

   The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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9. 
   Benchmarks & surveys

   24 March 2017
   Audience measurementConsumer insightData & analytics

   A survey on Social Listening - Tools, Techniques, Metrics & Challenges

   WFA

   WFA member benchmark. For additional details, please log in.

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10. 
    Benchmarks & surveys

    24 March 2017
    ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Programmatic management fee benchmarking

    WFA

     WFA member benchmark. For additional details, please log in.

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11. 
    Reports & whitepapers

    31 January 2017
    Digital transformationData & analytics

    Five step process to Data Driven Marketing (2017)

    WFA, The Customer Framework

       

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12. 
    Benchmarks & surveys

    12 January 2017
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"