Posts about Data & analytics

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  1. The future of insights project
    Benchmarks & surveysReports & whitepapers
    7 March 2016
    Data & analytics

    The future of insights project

    WFA, BrainJuicer

    Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…

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  2. Survey on data driven marketing (DDM)
    Benchmarks & surveys
    1 September 2015
    Digital transformationData & analyticsData-driven marketing

    Survey on data driven marketing (DDM)

    WFA, The Customer Framework

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

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  3. Benchmark on digital insight and innovation generation
    Benchmarks & surveys
    26 August 2015
    Organisation & structureData & analytics

    Benchmark on digital insight and innovation generation

    WFA

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

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  4. Return On Media Investments
    Case studies
    30 April 2015
    Data & analytics

    Return On Media Investments

    Spatial Access

     

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  5. Marketing in Africa Interim regional survey results
    Benchmarks & surveys
    30 March 2015
    Organisation & structureData & analytics

    Marketing in Africa Interim regional survey results

    WFA, MillwardBrown

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

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  6. Survey on ROMI - Your approach & measurement
    Benchmarks & surveys
    25 March 2015
    Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey on ROMI - Your approach & measurement

    WFA

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

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  7. Survey on brand tracking
    Benchmarks & surveys
    15 January 2015
    Consumer insightData & analytics

    Survey on brand tracking

    WFA

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…

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  8. Guide to Programmatic Media (2014)
    Guides & templates
    3 July 2014
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

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