Posts about Data & analytics

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  1.    Every brand needs a stronger insight function
    Consumer insightData & analytics

    Every brand needs a stronger insight function

    Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…

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  2.    WFA names new chairs for Insight Forum and National Associations Council
    Consumer insightData & analytics

    WFA names new chairs for Insight Forum and National Associations Council

    The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…

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  3.    The new rules for successful insights teams
    Consumer insightData & analytics

    The new rules for successful insights teams

    New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…

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  4.    Benchmark: Consumer Intimacy Programs
    Consumer insightData & analytics

    Benchmark: Consumer Intimacy Programs

    WFA member benchmark on perspectives on Consumer Intimacy Programs

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  5.    Spotlight: Spark more insights-driven decisions with generative AI
    Consumer insightData & analytics

    Spotlight: Spark more insights-driven decisions with generative AI

    Generative AI can’t make big decisions for you, but it can help you make better decisions.

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  6.    WFA Survey: A Closer Look at Data Clean Rooms
    Data & analyticsData collection & privacyData-driven marketing

    WFA Survey: A Closer Look at Data Clean Rooms

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a…

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  7.    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

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  8.    Consumer Insights needs an inclusive approach too
    Diversity & InclusionConsumer insightData & analytics

    Consumer Insights needs an inclusive approach too

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

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  9.    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
    Media measurementMarketing technologyMarketing technologyData & analyticsMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    A WFA member was looking for reviews of GMP365

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  10.    Inclusive Visual Search Guide
    Data & analytics

    Inclusive Visual Search Guide

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…

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  11.    Ad industry launches 'Partnership for Responsible Addressable Media'
    Digital policyData & analyticsData collection & privacy

    Ad industry launches 'Partnership for Responsible Addressable Media'

    Goal is to ensure a sustainable future of digital media for businesses and consumers

    Governing group of industry leaders…

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  12.    Driving brand value with emotional intelligence in content
    Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technology

    Driving brand value with emotional intelligence in content

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

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