Related content
-
Data & analyticsData collection & privacyData-driven marketing
WFA Survey: A Closer Look at Data Clean Rooms
In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a…
-
Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing
WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
-
Diversity & InclusionConsumer insightData & analytics
Consumer Insights needs an inclusive approach too
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
-
Media measurementMarketing technologyData & analyticsMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
A WFA member was looking for reviews of GMP365
-
Data & analytics
Inclusive Visual Search Guide
Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…
-
Digital policyData & analyticsData collection & privacy
Ad industry launches 'Partnership for Responsible Addressable Media'
Goal is to ensure a sustainable future of digital media for businesses and consumers
Governing group of industry leaders…
-
Audience measurementMarketing technologyData & analyticsMarketing technology
Driving brand value with emotional intelligence in content
This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
-
Brand reputationMarketing operationsData & analytics
Corporate Sustainability Survey Report
This WFA member survey covers our member's corporate sustainability practices.
-
Agency evaluation & performanceConsumer insightData & analytics
Insight Forum meeting overview (December 2019)
Overview of the Insight Forum meeting held on 4 December 2019 in London.
-
Data & analytics
Blockchain can create more efficiency and transparency in digital marketing, according to German study
New OWM study emphasises need for industry-wide stakeholder involvement
-
Data & analytics
Member barometer 2019
WFA member survey. For additional details, please log in.
-
Digital policySelf-regulationData & analytics
Annual Report 2018
WFA's annual report with marketing, policy and event highlights from 2018.