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Corporate Sustainability Survey Report
This WFA member survey covers our member's corporate sustainability practices.
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Insight Forum meeting overview (December 2019)
Overview of the Insight Forum meeting held on 4 December 2019 in London.
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Data & analytics
Blockchain can create more efficiency and transparency in digital marketing, according to German study
New OWM study emphasises need for industry-wide stakeholder involvement
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Data & analytics
Member barometer 2019
WFA member survey. For additional details, please log in.
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Digital policySelf-regulationData & analytics
Annual Report 2018
WFA's annual report with marketing, policy and event highlights from 2018.
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ChannelsData & analytics
TV and online video costs to rise considerably, forecasts show
WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
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ChannelsData & analytics
Media cost inflation & deflation forecasts 2019
Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…
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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
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Digital policyData & analyticsData-driven marketing
DGX benchmark on Facebook’s classification of 1st vs 3rd party
WFA member benchmark. For additional details, please log in.