Posts about Data & analytics

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  1. Survey on content production-data and benchmarking
    Benchmarks & surveys
    14 August 2018
    Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

    Survey on content production-data and benchmarking

    WFA, APR

    WFA member survey. For additional details, please log in.

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  2. Tutorial Key Performance Indicator
    Benchmarks & surveysReports & whitepapers
    14 June 2018
    Agency evaluation & performanceConsumer insightData & analytics

    Tutorial Key Performance Indicator

    UPA (Italy)

    Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

    Read more about "Tutorial Key Performance Indicator"
  3. Benchmark on marketing research methodologies
    Benchmarks & surveys
    8 June 2018
    Consumer insightData & analytics

    Benchmark on marketing research methodologies

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on marketing research methodologies"
  4. Global viewability benchmarks 2017
    Benchmarks & surveysReports & whitepapers
    28 March 2018
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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  5. Survey on Independent Media Advisors
    Benchmarks & surveys
    19 February 2018
    Agency evaluation & performanceData & analyticsData-driven marketing

    Survey on Independent Media Advisors

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Independent Media Advisors"
  6. Survey on the Future of Programmatic Media
    Benchmarks & surveys
    25 January 2018
    ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA, DataXu

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
  7. Benchmark on Ad pre-testing
    Benchmarks & surveys
    16 October 2017
    Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  8. Survey on Global Ad Viewability & Ad Fraud levels
    Benchmarks & surveysReports & whitepapers
    12 October 2017
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  9. Europe research: The economic impact of data-driven advertising (2017)
    Reports & whitepapers
    8 September 2017
    Value of advertisingData & analyticsData-driven marketing

    Europe research: The economic impact of data-driven advertising (2017)

    EDAA, IAB

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

    Read more about "Europe research: The economic impact of data-driven advertising (2017)"
  10. Experiential sampling agencies in Great Britain and Ireland
    Benchmarks & surveys
    6 September 2017
    Agency review & pitchingMarketing procurementData & analytics

    Experiential sampling agencies in Great Britain and Ireland

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Experiential sampling agencies in Great Britain and Ireland"
  11. Survey on privacy and data management - GDPR (2017)
    Benchmarks & surveysReports & whitepapers
    5 September 2017
    Digital policyData & analyticsData collection & privacy

    Survey on privacy and data management - GDPR (2017)

    WFA

    WFA member survey on how members are evaluating the impact of GDPR on their business.

    Read more about "Survey on privacy and data management - GDPR (2017)"
  12. Choosing a Digital Asset Management (DAM) System
    Benchmarks & surveys
    9 August 2017
    Agency review & pitchingMarketing procurementData & analytics

    Choosing a Digital Asset Management (DAM) System

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Choosing a Digital Asset Management (DAM) System"