Posts about Digital policy

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  1.    Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
    Digital policy

    Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online

    Nearly 70,000 consumers agree most annoying ads are similar across countries and regions

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  2.    WFA welcomes the global expansion of the Better Ads Standards
    Digital policyValue of advertising

    WFA welcomes the global expansion of the Better Ads Standards

    Ad formats deemed unacceptable by consumers to be banned worldwide

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  3.    4 WFA policy predictions for 2019
    Digital policyAlcohol marketingFood marketingMarketing to childrenData collection & privacy

    4 WFA policy predictions for 2019

    The WFA policy team share their predictions for what the next 12 months hold for brands.

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  4.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Digital policyData collection & privacyData-driven marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

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  5.    DGX meeting materials - (December 2018)
    ProgrammaticDigital policyData collection & privacy

    DGX meeting materials - (December 2018)

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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  6.    Digital Governance Exchange meeting – December 2018, London
    Digital policy

    Digital Governance Exchange meeting – December 2018, London

    In this article, you can access the materials from the latest Digital Governance Exchange meeting in London on December 6,…

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  7.    Benchmark results on collecting personal data
    Digital policyData collection & privacy

    Benchmark results on collecting personal data

    The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.

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  8.    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
    Brand safetyDigital policyBrand safetyData collection & privacy

    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities

    In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going…

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  9.    PAG Meeting Overview (November 2018, Brussels)
    Brand safetyDigital policyBrand safetyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (November 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.

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  10.    Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
    Digital policyData collection & privacy

    Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?

    Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to…

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  11.    DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Digital policyData & analyticsData-driven marketing

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA member benchmark. For additional details, please log in.

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  12.    Digital Advertising to children under GDPR
    Digital policyMarketing to childrenData collection & privacyData-driven marketing

    Digital Advertising to children under GDPR

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…

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