Posts about Digital policy

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  1.    Coalition for Better Ads releases initial Better Ads standards in North America and Europe
    Digital policy

    Coalition for Better Ads releases initial Better Ads standards in North America and Europe

    Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad…

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  2. Digital policyAd blocking

    WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…

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  3.    Trying to fix the online ad experience
    Digital policyAd blocking

    Trying to fix the online ad experience

    Internet users rarely agree on anything. Except maybe one thing.

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  4.    4 key trends from Mobile World Congress 2017
    Digital policy

    4 key trends from Mobile World Congress 2017

    Mobile World Congress is big. Surprisingly big.

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  5.    DGX Meeting Overview (February 2017)
    Digital policyData collection & privacy

    DGX Meeting Overview (February 2017)

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

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  6.    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
    Digital policySelf-regulation

    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising

    Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands. …

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  7. Digital policyData collection & privacy

    Bridging the data protection gap

    In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…

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  8.    Digital Governance Exchange: Priorities for 2016
    Digital policy

    Digital Governance Exchange: Priorities for 2016

    WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…

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  9.    Delivering Value to Consumers from data
    Digital policyData collection & privacyData-driven marketing

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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