Posts about Digital policy

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  1.    GDPR awareness and action gap reduces significantly among marketers  as compliance deadline approaches
    Digital policyData collection & privacy

    GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches

    But half of marketers are not regarded as fully aware of the implications for future campaigns

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  2.    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
    Digital policyData collection & privacy

    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

    WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…

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  3.    WFA Manifesto for Online Data Transparency
    Digital policy

    WFA Manifesto for Online Data Transparency

    We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.

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  4.    WFA calls on brands to embrace culture of data transparency
    Digital policy

    WFA calls on brands to embrace culture of data transparency

    WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when…

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  5.    The lesson of Facebook: the online business model must adapt
    Digital policy

    The lesson of Facebook: the online business model must adapt

    This whole episode is going to precipitate more consumer calls for data transparency.

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  6.    PAG Meeting Overview (February 2018, Brussels)
    Digital policyMarketing lawInfluencersInfluencersData collection & privacy

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

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  7.    Eliminating the most annoying ad formats
    Digital policyData collection & privacy

    Eliminating the most annoying ad formats

    The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager

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  8.    Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
    Digital policyData collection & privacy

    Webinar: ePrivacy - what is it and what does it mean for brands? (2018)

    In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.

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  9.    DGX meeting overview (February 2018)
    Digital policyData collection & privacy

    DGX meeting overview (February 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.

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  10.    WFA DGX Guide to Data Transparency & GDPR
    Digital policyData collection & privacy

    WFA DGX Guide to Data Transparency & GDPR

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content,…

    Read more about "WFA DGX Guide to Data Transparency & GDPR"
  11.    Survey on the Future of Programmatic Media
    ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
  12. Digital policyData collection & privacy

    Are you ready for GDPR?

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them.…

    Read more about "Are you ready for GDPR?"