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DGX Benchmark: Google Analytics
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WFA Tracker: European Regulators’ positions on Google Analytics
WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics
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Global overview of privacy enforcement cases impacting advertisers
An overview of the most relevant privacy enforcement cases brought against online advertising across key markets globally
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DGX meeting overview (March 2023, London)
Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023
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WFA Guide: DSA and DMA implementation
WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…
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Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technology
Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…
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Digital policy
WFA Briefing: European Commission ad tech study
WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted…
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Digital policy
DGX benchmark on WFA members’ data ethics policies
Benchmark on data ethics policies
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Digital policyMarketing law
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and…
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Digital policyMarketing law
WFA position paper on EU consumer laws revision
In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…
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Seven partner predictions for 2023
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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The testing times continue
Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…