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WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'
The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…
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WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’
Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra…
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Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’
From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated…
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Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’
Raja Rajamannar, WFA President & CMO at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse…
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Marketing procurement
WFA Sourcing Forum GMW (May 2024)
Overview of the WFA Sourcing Forum meeting, held in Toronto as part of Global Marketer Week
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WFA President’s Awards recognise six key industry initiatives around the world
Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…
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Self-regulationMarketing law
Marketers at major multinationals say input from policy professionals is more relevant than ever
Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…
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WFA adds new faces to global leadership team
WFA has bolstered its leadership team with new business leaders joining its Executive Committee.
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L’Oréal and Adweek complete Global Marketer Conference speakers
Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal and the current WFA Global Marketer of the Year, and…
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AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week
This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…
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2024 Global Marketer Conference to focus on becoming better brands
How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…
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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation
“We’re going to have to be amazingly humble”
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…