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CreativityDigital transformationMarketing operations
New speakers announced at WFA Global Marketer Week in Istanbul
The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
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Self-regulationBrand purposeBrand reputation
How do you create sustainable growth? 3 more experts share their views
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
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How do you create sustainable growth? 3 experts share their views
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought leaders for their views on how to achieve the holy grail of…
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WFA unveils new speakers for Global Marketer Week 2023
New speakers include leaders from Reckitt, Unilever, The Brandtech Group and Scope3
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ESG to take centre stage at Global Marketer Week in Istanbul
With companies under increasing pressure from shareholders, investors, civil society and activists to integrate environmental,…
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First speakers revealed for WFA Global Marketer Week Istanbul 2023
AB InBev, Bumble, Mastercard and VICE leaders to headline event
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Brand safetyBrand safetyMedia measurement
National industry associations from 29 countries gather in Athens
WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
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WFA Global Marketer Week heads to Istanbul for 2023
Event to take place from April 25 to 28
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WFA President’s Awards recognise exceptional industry initiatives around the world
Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…
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WFA gears up for Global Marketer Week in Athens
Speakers include marketing leaders from Mastercard, Procter & Gamble and Unilever
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WFA returns to face-to-face events with Global Marketer Week in Athens
Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John…
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Brand purposeBrand reputationMarketing operations
New research suggests marketers lag corporate progress on the sustainability journey
Marketers almost unanimously believe that the function can make a difference on this journey