Posts about Global Marketer Week

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  1.    Speakers announced for Global Marketer Week 2020

    Speakers announced for Global Marketer Week 2020

    Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers

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  2.    WFA announces first speakers for Global Marketer Week Singapore 2020

    WFA announces first speakers for Global Marketer Week Singapore 2020

    P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore

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  3.    People + Purpose = Performance
    Integrated marketing

    People + Purpose = Performance

    Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?

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  4.    Putting people first
    Brand purpose

    Putting people first

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

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  5.    Why policy professionals need to get excited about marketing

    Why policy professionals need to get excited about marketing

    Marketers and policy professionals must bridge the gap that divides them. Rebecka Allén explains why that is critical for the…

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  6.    Partnering with Finance
    Marketing procurement

    Partnering with Finance

    A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global…

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  7.    26 advertiser associations gather in Lisbon

    26 advertiser associations gather in Lisbon

    WFA National Associations Council meeting closes Global Marketer Week 2019

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  8.    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Gender & diversityBrand purpose

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

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  9.    10 years of Project Reconnect: What we've learned
    Brand purpose

    10 years of Project Reconnect: What we've learned

    Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a…

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  10.    Better Marketing: Marketing can deliver meaningful human experiences
    Brand purpose

    Better Marketing: Marketing can deliver meaningful human experiences

    Jon Wilkins, Executive Chairman of Karmarama, makes the case…

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  11.    Better Marketing: Marketing can save the Internet
    Brand purpose

    Better Marketing: Marketing can save the Internet

    Adrian Lovett, President & CEO of the World Wide Web…

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  12.    Better Marketing: Marketing can deliver positive social and political change
    Brand purpose

    Better Marketing: Marketing can deliver positive social and political change