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WFA announces new speakers for Global Marketer Week 2021
Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up
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WFA unveils speaker line up for Global Marketer Week 2021
Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage
The focus of…
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Call for submissions: WFA President’s Awards 2020
The annual awards look to recognise association-led industry initiatives which have helped advance the marketer’s agenda at…
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Speakers announced for Global Marketer Week 2020
Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers
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WFA announces first speakers for Global Marketer Week Singapore 2020
P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore
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Integrated marketing
People + Purpose = Performance
Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?
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Brand safetyBrand safetyMedia measurementBrand purpose
Putting people first
People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
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Why policy professionals need to get excited about marketing
Marketers and policy professionals must bridge the gap that divides them. Rebecka Allén explains why that is critical for the…
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Marketing procurement
Partnering with Finance
A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global…
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26 advertiser associations gather in Lisbon
WFA National Associations Council meeting closes Global Marketer Week 2019
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Diversity & InclusionBrand purpose
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Brand purpose
10 years of Project Reconnect: What we've learned
Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the…