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Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)
An overview of the Policy Forum held in Brussels on 19 March 2025
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Marketing leaders highlight key trends at Global Marketer Week 2025
Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…
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Highlights from Global Marketer Week 2025
Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…
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WFA research identifies drivers of successful marketing organisations
New WFA research, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing.…
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Allwyn Chief Brand Officer David Wheldon named as new WFA President
Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…
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WFA prepares for biggest ever Global Marketer Week
More than 2,000 delegates from over 40 countries set to benefit from trends, insights and networking opportunities at the event in…
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Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…
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L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the…
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Global Marketer Week heads to Brussels
Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…
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Consumer insightData & analytics
Every brand needs a stronger insight function
Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technology
What do marketers want to see in Cannes?
We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…