Posts about Global Marketer Week

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  1. Speakers announced for Global Marketer Week 2020
    News
    20 November 2019

    Speakers announced for Global Marketer Week 2020

    WFA

    Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers

    Read more about "Speakers announced for Global Marketer Week 2020"
  2. WFA announces first speakers for Global Marketer Week Singapore 2020
    News
    4 September 2019

    WFA announces first speakers for Global Marketer Week Singapore 2020

    WFA

    P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore

    Read more about "WFA announces first speakers for Global Marketer Week Singapore 2020"
  3. People + Purpose = Performance
    Opinions
    2 May 2019
    Integrated marketing

    People + Purpose = Performance

    Julia Kraft

    Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?

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  4. Putting people first
    Opinions
    30 April 2019
    Brand purpose

    Putting people first

    Stephan Loerke

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

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  5. Why policy professionals need to get excited about marketing
    Opinions
    30 April 2019

    Why policy professionals need to get excited about marketing

    Rebecka Allén

    Marketers and policy professionals must bridge the gap that divides them. Rebecka Allén explains why that is critical for the…

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  6. Partnering with Finance
    Opinions
    30 April 2019
    Marketing procurement

    Partnering with Finance

    Laura Forcetti

    A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global…

    Read more about "Partnering with Finance"
  7. 26 advertiser associations gather in Lisbon
    News
    25 April 2019

    26 advertiser associations gather in Lisbon

    WFA

    WFA National Associations Council meeting closes Global Marketer Week 2019

    Read more about "26 advertiser associations gather in Lisbon"
  8. Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Event reports
    9 April 2019
    Gender & diversityBrand purpose

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Electronic Arts

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

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  9. 10 years of Project Reconnect: What we've learned
    Event reportsReports & whitepapers
    3 April 2019
    Brand purpose

    10 years of Project Reconnect: What we've learned

    WFA, Karmarama

    Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a…

    Read more about "10 years of Project Reconnect: What we've learned"
  10. Better Marketing: Marketing can deliver meaningful human experiences
    Event reports
    2 April 2019
    Brand purpose

    Better Marketing: Marketing can deliver meaningful human experiences

    Karmarama

    Jon Wilkins, Executive Chairman of Karmarama, makes the case…

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  11. Better Marketing: Marketing can save the Internet
    OpinionsEvent reports
    2 April 2019
    Brand purpose

    Better Marketing: Marketing can save the Internet

    World Wide Web Foundation

    Adrian Lovett, President & CEO of the World Wide Web…

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  12. Better Marketing: Marketing can deliver positive social and political change
    Event reports
    2 April 2019
    Brand purpose

    Better Marketing: Marketing can deliver positive social and political change

    Contagious

    Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Read more about "Better Marketing: Marketing can deliver positive social and political change"