Posts about Global Marketer Week

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  1.    Every brand needs a stronger insight function
    Consumer insightData & analytics

    Every brand needs a stronger insight function

    Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…

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  2.    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
    Digital policyCreativityAI

    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

    Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"
  3.    What do marketers want to see in Cannes?
    CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technology

    What do marketers want to see in Cannes?

    We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…

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  4.    CMO, the impossible job?
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    CMO, the impossible job?

    Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…

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  5.    How to build better brands?
    CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology

    How to build better brands?

    CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

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  6.    Highlights from Global Marketer Week 2024

    Highlights from Global Marketer Week 2024

    Global Marketer Week, the event for international marketers, went to Toronto in May 2024. See the highlights below from…

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  7.    From AI to Audiences: Key Takeaways from Global Marketer Week 2024
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    From AI to Audiences: Key Takeaways from Global Marketer Week 2024

    It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…

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  8.    WFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars
    Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technology

    WFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars

    In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…

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  9.    WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'

    Few external forces are more influential to human behaviour than culture, which makes cracking the culture…

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  10.    WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'

    40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…

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  11.    WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'

    Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…

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  12.    WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'

    The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…

    Read more about "WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'"