Posts about Green claims

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  1.    WFA Benchmark: Environmental Claims findings report

    WFA Benchmark: Environmental Claims findings report

    WFA member benchmark on green claims and how brands are navigating increasing scrutiny

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  2.    Green claims rules could be good for brands

    Green claims rules could be good for brands

    Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green…

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  3.    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
    Marketing law

    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?

    WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…

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  4.    Green Claims Directive – At-a-glance briefing
    Marketing law

    Green Claims Directive – At-a-glance briefing

    In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…

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  5.    Joint industry statement against banning green claims on products containing certain substances

    Joint industry statement against banning green claims on products containing certain substances

    WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…

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  6.    Green Claims in Advertising Task Force Meeting Overview (January 2023)

    Green Claims in Advertising Task Force Meeting Overview (January 2023)

    WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop…

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  7.    EU legislation on Green Claims: Resources for Advertisers
    Marketing law

    EU legislation on Green Claims: Resources for Advertisers

    Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has developed a briefing…

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  8.    WFA suggested amendments on EU ‘greenwashing’ ban proposal
    Marketing law

    WFA suggested amendments on EU ‘greenwashing’ ban proposal

    On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially,…

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  9.    WFA feedback to the EU Commission on ‘greenwashing’ ban proposal

    WFA feedback to the EU Commission on ‘greenwashing’ ban proposal

    WFA’s feedback to the European Commission on the Proposal for a Directive on Empowering Consumers for the Green Transition, a…

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  10.    Green Claims in Advertising Task Force Meeting Overview (April 2022)

    Green Claims in Advertising Task Force Meeting Overview (April 2022)

    WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop…

    Read more about "Green Claims in Advertising Task Force Meeting Overview (April 2022)"
  11.    WFA Green Claims in Marketing Map
    Marketing law

    WFA Green Claims in Marketing Map

    An overview of regulation of sustainability claims in key markets

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  12.    PAG Meeting Overview (November 2021)
    Digital policyMarketing lawData collection & privacy

    PAG Meeting Overview (November 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.

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