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On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially,…
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WFA feedback to the EU Commission on ‘greenwashing’ ban proposal
WFA’s feedback to the European Commission on the Proposal for a Directive on Empowering Consumers for the Green Transition, a…
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Green Claims in Advertising Task Force Meeting Overview (April 2022)
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WFA Green Claims in Marketing Map
An overview of regulation of sustainability claims in key markets
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PAG Meeting Overview (November 2021)
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PAG Meeting Overview (September 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
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WFA whitepaper on environmental claims and greenwashing
An overview of regulatory and self-regulatory developments and guidance for advertisers on environmental claims and…
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Emerging trend - ad bans for fossil fuels
Advertising restrictions for fossil fuels are gaining traction across Europe, as national and city governments develop and implement…
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PAG Meeting Overview (April 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.