Posts about Green claims

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  1.    PAG Meeting Overview (September 2021)
    Digital policyMarketing lawData collection & privacy

    PAG Meeting Overview (September 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.

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  2.    WFA whitepaper on environmental claims and greenwashing

    WFA whitepaper on environmental claims and greenwashing

    An overview of regulatory and self-regulatory developments and guidance for advertisers on environmental claims and…

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  3.    PAG Meeting Overview (June 2021)
    Digital policyMarketing law

    PAG Meeting Overview (June 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.

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  4.    Emerging trend - ad bans for fossil fuels
    Marketing law

    Emerging trend - ad bans for fossil fuels

    Advertising restrictions for fossil fuels are gaining traction across Europe, as national and city governments develop and implement…

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  5.    PAG Meeting Overview (April 2021)
    Digital policyDiversity & InclusionMarketing law

    PAG Meeting Overview (April 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

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  6.    WFA Green Claims in Marketing Map
    Marketing law

    WFA Green Claims in Marketing Map

    An overview of regulation of sustainability claims in key markets

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  7.    European Commission plans to tackle green claims in advertising
    Marketing law

    European Commission plans to tackle green claims in advertising

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

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  8.    PAG Meeting Overview (November 2020, Brussels)
    Digital policyMarketing law

    PAG Meeting Overview (November 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.

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  9.    PAG Meeting Overview (September 2020, Brussels)
    Digital policyFood marketingMarketing to childrenMarketing law

    PAG Meeting Overview (September 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.

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  10.    Bridging the gap between marketing and policy
    Organisation & structure

    Bridging the gap between marketing and policy

    This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…

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