Posts about Industry issues - page 3

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  1.    Spotlight: Social Commerce: Taking the high street to the social feed

    Spotlight: Social Commerce: Taking the high street to the social feed

    How do you take High Street to the Social Feed?

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  2.    Global Guidance on Environmental Claims 2022
    Self-regulation

    Global Guidance on Environmental Claims 2022

    First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…

    Read more about "Global Guidance on Environmental Claims 2022"
  3.    Ukraine: Taking action on digital advertising
    Brand safetyBrand safety

    Ukraine: Taking action on digital advertising

    The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…

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  4.    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…

    Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"
  5.    Media Forum Meeting Overview (24th February 2022)
    Media transparencyProgrammaticMedia measurement

    Media Forum Meeting Overview (24th February 2022)

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

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  6.    Survey: Ukrainian Response
    Organisation & structure

    Survey: Ukrainian Response

    In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

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  7.    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter

    WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…

    Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"
  8.    Navigating digital media safety and suitability in the time of war
    Brand safetyBrand safety

    Navigating digital media safety and suitability in the time of war

    The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…

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  9.    Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
    Digital policy

    Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?

    A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for…

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  10.    Welcome to the privacy-focused future
    Data collection & privacy

    Welcome to the privacy-focused future

    The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…

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  11.    WFA Green Claims in Marketing Map
    Marketing law

    WFA Green Claims in Marketing Map

    An overview of regulation of sustainability claims in key markets

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  12.    Regulatory mapping of marketing to children and use of licensed characters & toys
    Marketing to children

    Regulatory mapping of marketing to children and use of licensed characters & toys

    Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and…

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