Posts about Industry issues - page 4

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  1.    7 partner predictions for 2022

    7 partner predictions for 2022

    Seven of WFA’s strategic partners reflect on what will define marketing for the year…

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  2.    DGX meeting on Google Analytics (January 2022)
    Digital policy

    DGX meeting on Google Analytics (January 2022)

    In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which…

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  3.    DGX Benchmark: Google Analytics
    Digital policy

    DGX Benchmark: Google Analytics

    WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.

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  4.    The EU Digital Markets Act: what is it and why is it relevant to advertisers?
    Digital policyMarketing law

    The EU Digital Markets Act: what is it and why is it relevant to advertisers?

    WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.

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  5.    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

    WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…

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  6.    1 TL spent on advertising in Turkey generates 19.4 TL in GDP
    Value of advertising

    1 TL spent on advertising in Turkey generates 19.4 TL in GDP

    Turkish industry alliance, DPIP, unveils Value of Advertising study

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  7.    Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
    Diversity & Inclusion

    Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion

    Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…

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  8.    WFA launches guide to diversity and representation in media planning and buying
    Diversity & Inclusion

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

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  9.    Sweden’s cross-media measurement initiative unveils industry standard for media buying
    Media measurement

    Sweden’s cross-media measurement initiative unveils industry standard for media buying

    New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively

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  10.    Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
    Diversity & Inclusion

    Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria

    UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets

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  11.    DGX meeting overview (December 2021)
    Brand safetyDigital policyBrand safety

    DGX meeting overview (December 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.

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  12.    New guide addressing Diversity & Inclusion in brand safety
    Diversity & Inclusion

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"