Posts about Industry issues

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  1.    Reimagining marketing in Cannes

    Reimagining marketing in Cannes

    Circular marketing and growth should be the number one item on the Cannes agenda for CMOs. Michelle McEvoy, Initiative Lead for…

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  2.    This Pride month, brands have an important choice to make
    Diversity & Inclusion

    This Pride month, brands have an important choice to make

    What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…

    Read more about "This Pride month, brands have an important choice to make"
  3.    RAC Programme Meeting Overview (May 2023)
    Marketing to children

    RAC Programme Meeting Overview (May 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1…

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  4.    Meta Q&A on privacy and advertising
    Digital policy

    Meta Q&A on privacy and advertising

    A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.

     

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  5.    Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.
    Digital policy

    Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.

    WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach…

    Read more about "Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023."
  6.    UK ad industry unveils results of All In Census 2023
    Diversity & Inclusion

    UK ad industry unveils results of All In Census 2023

    The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce

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  7.    “We’re going to have to be amazingly humble”
    Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

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  8.    WFA Survey: Responsible Marketing Frameworks
    Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing law

    WFA Survey: Responsible Marketing Frameworks

    Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…

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  9.    WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
    Brand purposeBrand reputationMarketing operationsOrganisation & structure

    WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future

    Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…

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  10.    Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication

    Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication

    New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…

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  11.    WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
    Diversity & Inclusion

    WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth

    WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…

    Read more about "WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth"
  12.    National industry associations from 25 countries gather in Istanbul
    Brand safetyBrand safetyMedia measurementDiversity & Inclusion

    National industry associations from 25 countries gather in Istanbul

    WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…

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