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Digital policyDigital transformationData collection & privacy
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WFA top priorities for AVMSD trilogue discussions (2017)
Priorities for WFA regarding the AVMSD revision.
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Digital policy
ePrivacy task force meeting materials 26 Oct 2017
Meeting materials for WFA members.
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Food marketing
C-suite overview of M2K developments globally (2017)
Food marketing is under increasing pressure around the globe. This 2017 C-suite overview gives a birds-eye view of the latest…
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Self-regulationValue of advertising
Advertising standards toolkit for the promotion of effective self-regulation
Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…
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Value of advertisingData & analyticsData-driven marketing
Europe research: The economic impact of data-driven advertising (2017)
This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…
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Ad blockingConsumer insight
Europe research: Data-driven advertising and Europeans’ internet use
This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
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ProgrammaticDigital policyData collection & privacy
The contribution of data to digital advertising (Europe, 2017)
This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…
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Digital policyData & analyticsData collection & privacy
Survey on privacy and data management - GDPR (2017)
WFA member survey on how members are evaluating the impact of GDPR on their business.
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Digital policyMarketing to childrenData collection & privacy
GDPR Guide for Marketers
This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…
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Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Digital policySelf-regulation
Webinar: Better Ads Standards, the industry response to adblocking
In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.