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  1.    Coalition for Better Ads: Feb 2018 State of play
    Ad fraud & verificationBrand safetyAd blockingBrand safety

    Coalition for Better Ads: Feb 2018 State of play

    The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

    To view this…

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  2.    DGX meeting overview (February 2018)
    Digital policyData collection & privacy

    DGX meeting overview (February 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.

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  3.    WFA DGX Guide to Data Transparency & GDPR
    Digital policyData collection & privacy

    WFA DGX Guide to Data Transparency & GDPR

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content,…

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  4.    Survey on the Future of Programmatic Media
    ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

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  5.    EU Pledge Annual Reports
    Food marketingSelf-regulation

    EU Pledge Annual Reports

    In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are…

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  6.    EU Pledge Factsheet 2017
    Food marketingSelf-regulation

    EU Pledge Factsheet 2017

    The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on…

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  7.    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
    Digital policyDigital transformationData collection & privacy

    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

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  8.    WFA top priorities for AVMSD trilogue discussions (2017)
    Food marketingMarketing law

    WFA top priorities for AVMSD trilogue discussions (2017)

    Priorities for WFA regarding the AVMSD revision.

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  9.    ePrivacy task force meeting materials 26 Oct 2017
    Digital policy

    ePrivacy task force meeting materials 26 Oct 2017

    Meeting materials for WFA members.

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  10.    C-suite overview of M2K developments globally (2017)
    Food marketing

    C-suite overview of M2K developments globally (2017)

    Food marketing is under increasing pressure around the globe. This 2017 C-suite overview gives a birds-eye view of the latest…

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  11.    Advertising standards toolkit for the promotion of effective self-regulation
    Self-regulationValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

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  12.    Europe research: The economic impact of data-driven advertising (2017)
    Value of advertisingData & analyticsData-driven marketing

    Europe research: The economic impact of data-driven advertising (2017)

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

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