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Digital policySelf-regulation
Webinar: Better Ads Standards, the industry response to adblocking
In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.
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The Unstereotype Alliance holds inaugural meeting
The Unstereotype Alliance, co-convened by UN Women and Unilever, met on 22 June for its inaugural meeting during the 2017 Cannes…
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Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising
On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft,…
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Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey results: Paying for 3rd party verification
WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics
Survey on Media Governance and Guardianship
WFA member survey. For additional details, please log in.
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Digital policyData collection & privacy
A marketer's guide to ePrivacy (2017)
An overview of some of the key elements of the proposed ePrivacy revision.
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Ad blocking
Better Ads Standards (2017)
The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…
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Digital policyData collection & privacy
DGX Meeting Overview (February 2017)
Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
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Alcohol marketing
Alcohol Marketing: 2016 Year in Review
There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…
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WFA CEO: 2016 in review
WFA CEO Stephan Loerke reflects on the year 2016
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Value of advertising
The Value of Advertising (2017)
The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…
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Value of advertisingData-driven marketing
5 marketing predictions for 2017
After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.