Posts about Industry issues

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  1.    Webinar: Better Ads Standards, the industry response to adblocking
    Digital policySelf-regulation

    Webinar: Better Ads Standards, the industry response to adblocking

    In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.

    Read more about "Webinar: Better Ads Standards, the industry response to adblocking"
  2.    The Unstereotype Alliance holds inaugural meeting

    The Unstereotype Alliance holds inaugural meeting

    The Unstereotype Alliance, co-convened by UN Women and Unilever, met on 22 June for its inaugural meeting during the 2017 Cannes…

    Read more about "The Unstereotype Alliance holds inaugural meeting"
  3.    Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising

    Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising

    On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft,…

    Read more about "Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising"
  4.    Survey results: Paying for 3rd party verification
    Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey results: Paying for 3rd party verification

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  5.    Survey on Media Governance and Guardianship
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  6.    A marketer's guide to ePrivacy (2017)
    Digital policyData collection & privacy

    A marketer's guide to ePrivacy (2017)

    An overview of some of the key elements of the proposed ePrivacy revision.

    Read more about "A marketer's guide to ePrivacy (2017)"
  7.    Better Ads Standards (2017)
    Ad blocking

    Better Ads Standards (2017)

    The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…

    Read more about "Better Ads Standards (2017)"
  8.    DGX Meeting Overview (February 2017)
    Digital policyData collection & privacy

    DGX Meeting Overview (February 2017)

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

    Read more about "DGX Meeting Overview (February 2017)"
  9. Alcohol marketing

    Alcohol Marketing: 2016 Year in Review

    There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…

    Read more about "Alcohol Marketing: 2016 Year in Review"
  10.    WFA CEO: 2016 in review

    WFA CEO: 2016 in review

    WFA CEO Stephan Loerke reflects on the year 2016

    Read more about "WFA CEO: 2016 in review"
  11.    The Value of Advertising (2017)
    Value of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

    Read more about "The Value of Advertising (2017)"
  12. Value of advertisingData-driven marketing

    5 marketing predictions for 2017

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

    Read more about "5 marketing predictions for 2017"