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  1. Delivering Value to Consumers from data
    Reports & whitepapers
    19 October 2015
    Digital policyData collection & privacyData-driven marketing

    Delivering Value to Consumers from data

    WFA

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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  2. 7 Deadly Sins of Marketing
    Reports & whitepapers
    14 March 2015
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

    WFA, Karmarama, We Are Social

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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